ABM, DeLeon Tequila and Mezcal Portfolio

Associate Brand Manager, DeLeon Tequila & Mezcal Portfolio

Super premium Tequila is the fastest growing segment and what’s driving the category growth in the market. DeLeon is an award-winning Super Premium Tequila with a distinct brand story and liquid that raises the standard by aging in American and French Oak casks. The brand is going through an exciting journey of repositioning and is a key brand with a strategic role within our Diageo Tequila portfolio to recruit a new and younger generation of multicultural drinkers in high energy occasions and accelerate our participation in the Reposado and Super Premium segment to achieve our Diageo Tequila share growth ambition, becoming the bold choice for those who want to stand out.

Mezcal is one of the fastest growing spirits categories globally and the United States is the top market, accounting for more than half of the global volume. It’s a vibrant category that continues to move into mainstream culture, becoming the go-to spirit for cocktail enthusiasts.

Mezcal Unión and Pierde Almas are two exciting mezcal brands with compelling stories, outstanding liquids, and massive room for growth.

We are looking for an entrepreneurial, creative, agile, and results oriented individual who is hungry and willing to learn all aspects of the Agave business and has an inherent passion to grow brands commercially and in culture. High levels of curiosity, brilliant project management, strong communication skills, ability to influence and collaborate across extended teams, and being a proactive champion for the brands internally and externally will be critical to success.

Job Description
 

This position is accountable for the execution of the marketing plans in support of annual volume objectives. Specifically:

• Managing a multi-million-dollar budget to ensure excellent reporting and correct forecasts.
• Providing monthly performance analysis and updates to the business, including any ad hoc reporting requirements using internal data and multiple tools.
• Using consumer insights to implement a recruitment strategy for the brand digitally, in-culture, and through brand experiences.
• Collaborating with commercial partners to develop high impact, trial driving tools for retail and the On-Premise.
• Leading ambitious renovation projects to drive incremental value for the business.
• Managing agency partnerships and relationships, coordinating with relevant partners and local activation teams to improve the brand’s cultural relevance and drive brand growth.  

Experience

• Strong curiosity for digging into target consumer lifestyle, attitudes and consumption behaviors and ability to synthesize these observations into powerful insights.
• Ability to analyze data and specific market information to simplify complex issues and recommend business actions.
• Effective project management skills including the ability to manage budget and multiple high priority projects effectively in a fast-paced environment.
• Effective problem solving and decision-making capability.
• 4+ years brand marketing, creative, or entrepreneurial experience with proven track record of creating / implementing successful strategies.
• Beverage Alc experiences helpful but not required.
• MBA a plus

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of over 200 brands in over 180 countries globally, including Johnnie Walker, Crown Royal, Bulleit and