Product Strategy & Operations Lead, Creator & Brand Ads - New York

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.



Why Join Us

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

Join us.



At TikTok, creativity is the soul of advertising. Our Ads Creative & Ecosystem team builds cutting-edge tech solutions for creative production, interpretation, and optimization. Our mission is to empower and inspire advertisers, creators, and third-party partners to deliver engaging, impactful ad experiences to users around the world.



We are seeking an experienced Product Operations Manager for the Ads Creative & Ecosystem Monetization team. In this role, you will focus on building products that empower advertisers with actionable insights through advanced creative methodologies, such as content understanding labels and influencer marketing strategies, to enhance performance. You will collaborate cross-functionally to improve ad effectiveness, enhance marketing measurement, and drive innovation in the creative and influencer marketing space. Strong expertise in Product Operations and GTM capabilities is required, along with a deep understanding of media and creative strategy, data analysis, and measurement.



Responsibilities:

- Empower market and product development through creative and influencer marketing methodologies (content understanding labels, creative ecosystem).

- Enhance creator content, advertiser ad effectiveness, and marketing measurement through collaboration with product teams, R&D, algorithms, and data science.

- Drive the creative process, improving inspiration, production, and diagnostic capabilities for creators and advertising clients via industry research, creative insights, and analysis.

- Study creative and creator methodologies, analyzing data correlations, clustering content understanding capabilities, and building relationships between industries, audiences, and creative labels to optimize marketing measurement.

- Develop and implement SOPs, exploring productization opportunities within monetization application scenarios, including AIGC generation and strategy.

- Define creative quality, quantity, and diversity standards, designing GTM strategies to elevate the creative ecosystem.

- Develop research methodologies and translate insights into actionable products and playbooks.

- Establish and enforce quality standards for organic influencer content through analysis and best practices.