Senior Regional Growth Marketing Manager
TenableAbout the role
Who is Tenable?
Tenable® is the Exposure Management company. 44,000 organizations around the globe rely on Tenable to understand and reduce cyber risk. Our global employees support 65 percent of the Fortune 500, 45 percent of the Global 2000, and large government agencies. Come be part of our journey!
What makes Tenable such a great place to work?
Ask a member of our team and they’ll answer, “Our people!” We work together to build and innovate best-in-class cybersecurity solutions for our customers; all while creating a culture of belonging, respect, and excellence where we can be our best selves. When you’re part of our #OneTenable team, you can expect to partner with some of the most talented and passionate people in the industry, and have the support and resources you need to do work that truly matters. We deliver results that exceed expectations and we win together!
Your Role:
The Tenable Growth Marketing Team is looking for an experienced senior marketing manager to work with our LATAM and APAC Regional Marketing teams to execute localized digital and ABX campaigns. In addition to the Regional Marketing team, this person will collaborate with sales managers in those regions to analyze pipeline performance and make recommendations for flighted media campaigns to correct pipeline challenges as they materialize. This person will also work closely with the ABX team to develop the target account lists needed by region, as well as an advertising agency to ensure the budget and tactics are aligned to the regional goals.
Your Opportunity:
Regularly meet with regional marketing and sales teams
Build relationships with the sales leads and their territories
Collaborate to analyze pipeline and identify challenge areas
Provide regular ad performance updates
Develop and implement regional versions of product marketing programs
Work with ad agency to tailor media channels and vendors to regional needs
Facilitate asset delivery and ensure timely launches
Ensure regional goals and KPIs are communicated
Manage regional media budgets
Determine target audiences and manage lists created by ABX team
Work with internal teams to get properly translated creatives in market"
What You'll Need:
You’re a creative, analytical and curious self-starter with 8+ years of global, B2B Demand Gen marketing experience in enterprise accounts, ideally including account-based marketing
Enthusiasm for leveraging account/segment/persona insights to craft meaningful campaigns and programs to support account-based strategies
Aptitude for gathering data/insights from internal and external sources to understand and communicate impact across accounts
Problem-solving, analytical approach to planning, executing and testing campaigns that drive performance and ROI
Interest in identifying, tracking and optimizing content mapped to the buyer’s journey
Success working cross-functionally with Field, Sales, Channel and Demand partners within the organization
Working knowledge of marketing technology landscape for ABM, ideally DemandBase, Groove, SFDC and Tableau
Excellent communicator —strong presentation, verbal, written communication skills
Strong project management skills; ability to manage multiple priorities under tight deadlines, in a busy, fast-paced environment
And Ideally:
5+ years ABM and/or Field Marketing experience
DemandBase certification
Integrated Enterprise SaaS marketing demand generation program experience
This is the base pay range for this position. Compensation for the role will depend on a number of factors, including the candidate's qualifications, skills, competencies, location and experience, and may fall outside of the range shown. Employees are also eligible for variable compensation in addition to base pay (commission for sales roles, bonus for non-sales roles), depending on company and individual performance. Tenable also offers a variety of comprehensive and competitive benefits which include: medical, dental, vision, disability and life insurance; 401(k) retirement savings with company match; an employee stock purchase plan; an employee referral program; flexible spending accounts; an Employee Assistance Program (EAP); education assistance; parental leave; paid time off (PTO); company-paid holidays; health and wellness events; and community programs.
US Pay Ranges$112,000—$149,333.33 USDIf you’ve reached this point, and you’re still not sure if you should apply…..Just do it! We’re human and we don’t fit a perfect mold. Having diverse backgrounds, experiences and pe
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