Senior Campaigns Marketing Manager

About Delinea:
Delinea is a pioneer in securing human and machine identities through intelligent, centralized authorization, empowering organizations to seamlessly govern their interactions across the modern enterprise. Leveraging AI-powered intelligence, Delinea’s leading cloud-native Identity Security Platform applies context throughout the entire identity lifecycle – across cloud and traditional infrastructure, data, SaaS applications, and AI. It is the only platform that enables you to discover all identities – including workforce, IT administrator, developers, and machines – assign appropriate access levels, detect irregularities, and respond to threats in real-time. With deployment in weeks, not months, 90% fewer resources to manage than the nearest competitor, and a 99.995% uptime, Delinea delivers robust security and operational efficiency without compromise. Learn more about Delinea on Delinea.com, LinkedIn, X, and YouTube.

Join our passionate, global team at Delinea and help us make the world a safer and more secure place. Our success is driven by world-class product leadership, outstanding engineers, and strategic investment from TPG. We value diversity, innovation, and a culture of respect and fairness. If you're ready to push boundaries and challenge the status quo in security, we want to hear from you.
 

Apply today to help us achieve our mission.

Position Summary:
The Senior Campaigns Marketing Manager will lead and orchestrate integrated go-to-market (GTM) campaigns across Product Marketing, Field, Demand Generation, Sales, and Partner teams. This role will be responsible for bringing StrongDM campaigns to life—from campaign design to execution—ensuring each initiative aligns with our messaging, personas, and sales plays while driving measurable pipeline impact.

This individual will partner closely with Product Marketing (PMM) and Brand to define campaign strategy, coordinate cross-functional stakeholders, and manage campaign activation across multiple channels and activities.

Key Responsibilities

• Campaign Strategy & Orchestration, including ABM.

• Partner with PMM to define campaign strategy, including campaign and sub-campaign naming, targeting, personas, pain points, value drivers, competition, and partners.

• Translate PMM positioning into executable integrated campaigns that align to pipeline and revenue goals.

• Build GTM orchestration plans connecting messaging, sales plays, and activation activities across functions.

• Prioritize campaigns and manage cross-functional timelines, ensuring alignment across stakeholders.

• Design, then implement PPC campaigns.

• Conduct monthly and quarterly reviews of PPC spend using dashboards and custom reporting.

• Serve as a second for running StrongDM webinars.

Campaign Activation & Execution

• Own campaign orchestration across awareness, demand generation, field, partner, and digital channels.

• Drive cross-team coordination for campaign execution with defined owners (e.g., AR/PR, digital, events, partner, sales).

• Evaluate content needs in partnership with PMM and Content, ensuring creat