CRM Activation Engineering Lead, U.S. BioPharmaceuticals Customer Engagement

CRM Activation Engineering Lead, U.S. BioPharmaceuticals Customer Engagement

The Opportunity

We are seeking a visionary CRM Activation Engineering Lead to spearhead the digital transformation of our U.S. BioPharmaceuticals customer engagement ecosystem. This high-impact role sits at the intersection of life sciences and cutting-edge technology. You will lead the activation of the Salesforce Life Science Cloud suite and modernize our integration landscape to create a seamless, data-driven experience for healthcare providers and patients.

As the bridge between global innovation and local execution, you will partner with global product teams to adapt core platforms into high-performing, U.S.-specific solutions, ensuring BioPharmaceuticals treatments reach the right patients at the right time.

Key Responsibilities

Platform Activation & Innovation

• Lead the technical implementation and optimization of Salesforce Life Science Cloud, Marketing Cloud, and Data Cloud.

• Pioneer the deployment of Agentforce to automate customer interactions and enhance field force productivity through autonomous agents.

• Translate complex U.S. BioPharmaceuticals business requirements (e.g., sample management, patient services, physician targeting) into scalable technical architectures and reference designs.

AI-Driven Omnichannel Orchestration:

• Design and drive the technical strategy for omnichannel orchestration across Salesforce Life Science Cloud and Marketing Cloud.

• Leverage Data Cloud as the "intelligent brain" to enable real-time, closed-loop engagement.

• You will be responsible for ensuring that AI-driven insights (e.g., Next Best Action) are seamlessly surfaced to field reps in CRM while simultaneously triggering personalized digital journeys in Marketing Cloud, creating a unified experience for U.S. HCPs.

Integration & Ecosystem Modernization

• Overhaul the peripheral integration ecosystem, transitioning from legacy middleware toward real-time, API-first architectures.

• Define and enforce standards for event-driven integrations and microservices.

• Ensure seamless data orchestration between Salesforce Data Cloud and internal/external data sources (e.g., claims data, EHR integrations, specialty pharmacy feeds), prioritizing data quality, lineage, and latency.

Global-to-Local Strategic Alignment

• Serve as the primary technical liaison to Global Product teams, extending the "Global Core" baseline to meet unique U.S. regulatory and market demands.

• Establish feedback loops that influence the global roadmap to account for U.S. BioPharmaceuticals’s specific technical constraints and opportunities.

Engineering Leadership

• Lead and mentor a squad of engineers, fostering a culture of technical excellence, agile delivery, and continuous learning.

• Set engineering standards, conduct design/code reviews, and drive DevSecOps practices (CI/CD, automated testing, observability).

• Oversee technical deliverables from external implementation partners and Salesforce Professional Services to ensure alignment with quality expectations and architecture principles.

Required Skills & Qualifications

Education / Experience

Bachelor’s degree preferably in computer science, Information Technology, or a related field.

7+ years of overall experience preferably in CRM or related Customer Engagement processes. 

Stakeholder Influence

Proven ability to influence and align senior stakeholders across both Business and IT. You must be able to translate complex technical trade-offs into strategic business value and negotiate priorities between U.S. commercial leaders and Global IT product owners.

Omnichannel Mastery

Expert-level understanding of closed-loop marketing and omnichannel orchestration. Proven ability to architect solutions where CRM activities and digital triggers (email, web, social) are synchronized via a central AI/data engine.

Salesforce Ecosystem

Proven track record managing Veeva CRM or Salesforce Lif