Director, Marketing Innovation (Enterprise Marketing)

The Client Experience team at Nasdaq is a global cross-functional group that collaborates with our marketing, sales, product, and technology partners to provide our customers with a seamless, customized, digital-first experience built to reduce time-to-value and help teams maximize their investment in nasdaq.com.


We are seeking a highly strategic and visionary Director, Marketing Innovation to join our global, cross-functional Client Experience team. Reporting to the AVP, Marketing Technology, Data & Innovation, you will play a pivotal role in leading and executing initiatives that drive innovation, enhance the end-to-end client journey, and improve client satisfaction, retention, and growth across Nasdaq's diverse client base.


Your core responsibilities will involve overseeing and managing innovative projects and systems within Nasdaq’s technology stack, preparing comprehensive presentations, internal and external communications, and project documents to effectively communicate the vision, goals, and outcomes of client experience initiatives. You will work closely with cross-functional teams to develop and implement strategic roadmaps, identify and prioritize high-impact projects through research and data analysis, and drive the planning and execution of these complex initiatives from concept to implementation.


Additionally, you will play a key role in tracking and reporting on project progress, leveraging quantitative and qualitative data to measure success and influence decision-making around client experience investments. You will establish best practices, processes, and governance for ongoing client experience management and continuous improvement while collaborating with marketing, sales enablement, and training teams to ensure consistent and compelling client-facing messaging and resources. You will also collaborate with subject matter committees, participating in enterprise-wide initiatives and driving partnerships across the organization.


The ideal candidate will possess a strong background in client experience management, program management, data analysis, and cross-functional collaboration. Excellent communication skills, both written and verbal, are essential for preparing high-quality project documents and presentations, as well as building consensus among diverse stakeholders. You will thrive in an innovative and collaborative environment, working alongside a global team. You will have the opportunity to shape the client experience for a global leader in the financial services industry while working in an inclusive environment that encourages diverse perspectives and fosters innovation.

Responsibilities:

- Lead the execution of innovation initiatives and projects across various business functions and departments within Nasdaq's Enterprise Marketing division

- Oversee the creation and delivery of compelling, internal executive-level materials (e.g., newsletters, briefs, field alerts)

- Prepare comprehensive internal and external communications, including presentations, reports, and updates, to communicate the progress and impact of client experience initiatives

- Collaborate effectively with marketing, sales, and technical teams to translate complex technical concepts into compelling stories that are brought to life through visuals, demos, and executive scripts

- Participate in cross-enterprise committees, aligning client experience efforts with enterprise-wide initiatives, socializing client experience outcomes, and driving partnerships across the organization

- Identify critical data points needed to advance end-user experience and develop strategies to connect and synchronize different data sources through integrated architecture

- Collaborate with cross-functional teams within Enterprise Marketing to gather and analyze client data, identify potential risks and opportunities, and develop recommendations for improving client experience

- Manage project timelines, milestones, and deliverables to ensure successful execution of client experience initiatives

- Monitor and report on project performance metrics, key performance indicators, and progress against established goals and objectives related to client experience

- Coordinate and facilitate meetings, workshops, and discussions with stakeholders within Enterprise Marketing to align on client experience project objectives, scope, and requirements

- Maintain comprehensive project documentation, including project plans, status reports, and meeting agendas and minutes for client experience initiatives

- Assist in the preparation of business cases, cost-benefit analyses, and financial models for proposed client experience initiatives

- Support the implementation of project management methodologies and best practices to drive efficiency and consistency across client experience initi