Sr. Manager, FIeld Marketing

Title - Senior Manager, Field Marketing

Reports To - Director, Events

Location - Draper, UT / Park City, UT or Remote

About the Role

We’re looking for a strategic, revenue-driven Senior Manager of Field Marketing to own our hosted events. This role is responsible for designing and executing localized marketing programs—including regional roadshows, executive roundtables, customized field events, and local partner activations—that directly support sales velocity and strengthen our market leadership.

You’ll bring structure, creativity, and a "revenue-first" mindset to our team, ensuring every activation is an engine for growth. This role sits at the immediate intersection of marketing and sales teams, focusing on high-touch engagement that converts enterprise prospects into long-term partners.

What You’ll Do

Own Field Marketing Strategy & Pipeline

• Develop and execute a comprehensive regional field marketing plan aligned with sales goals and enterprise account targets.

• Own quarterly field-marketing-sourced and influenced pipeline goals, partnering closely with regional sales leadership.

• Help us develop creative executive experiences that reflect our brand ambition and “break through” in novel ways.

Drive Event Execution

• Lead the strategy, sourcing, and execution for all regional events, including VIP dinners, executive briefings, and local user groups.

• Manage localized sponsorships and presence at regional industry chapters and partner events.

• Handle all regional logistics, including venue sourcing, localized contract negotiations, and onsite operations.

Sales Enablement & Alignment

• Serve as the primary marketing liaison for regional sales leadership, ensuring tight alignment on territory priorities.

• Equip local sales and SDR teams with localized pre- and post-event outreach playbooks to maximize attendance and conversion.

• Implement rigorous post-event follow-up processes to ensure seamless lead routing and rapid pipeline conversion.

Optimize Performance & Operations

• Track and analyze the ROI of every regional initiative, measuring actual pipeline impact, velocity, and customer acquisition costs.

• Partner with RevOps to ensure flawless lead data capture and multi-touch attribution in Salesforce.

• Manage the regional field marketing budget with precision, ensuring high-impact spend and resource allocation.

What Success Looks Like (First 6–12 Months)

• High-Impact Plans: Adopted field marketing plan that includes novel approaches to building relationships with top accounts

• Measurable Pipeline Velocity: Clear data proving regional field initiatives are accelerating open opportunities and increasing win rates.

• Seamless Sales Partnership: Strong trust and a frictionless feedback loop established with regional sales directors and account executives.

• Repeatable Event Models: Standardized, scalable regional event frameworks ("event-in-a-box") that can be deployed efficiently.

What We’re Looking For

Must-haves

• 2-5 years of experience in B2B field marketing, regional marketing, or demand generation within an enterprise SaaS environment.

• Sales-aligned mindset: Proven track record of partnering directly with sales teams to build pipeline and accelerate localized deals.

• Execution excellence: Strong project management skills with the ability to source, plan, and execute multiple regional events simultaneously.

• Analytical rigor: Comfort with core marketing technologies (Salesforce, HubSpot) and attributing field activity to revenue.

• High velocity: Ability to thrive in a fast-paced environment, making data-driven decisions quickly while operating autonomously.

Nice-to-haves

• Experience in the Financial Services, Fintech, or Wealth Management verticals.

• Experience in a high-growth B2B Saas environment.

Why This Role Matters

Building relationships in our industry requires creativity. In this role, you aren’t just an event planner—you are a strategic pipeline architect. You will bridge the gap between corporate marketing