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Humana’s Marketing organization is seeking a Senior Business Intelligence Engineer, Measurement Strategy & Marketing Performance to join the team. The Measurement Strategy & Marketing Performance role reports directly to the Director, Technology, Measurement, & Optimization, responsible for executing the measurement strategy for the organization and individual campaigns in alignment with organizational leadership and Humana standards. This role works closely with Marketing & Product Analytics teams to provide data-driven guidance for marketing efforts. The ideal candidate will have the ability to provide guidance on performance measurement, KPIs, test and learn plans, including A/B testing, to optimize campaign performance as well as the ability to gain deep insights into customer behaviors, market trends, and campaign performance. 

Key Role Functions

• Works with Campaign Manager and Campaign Strategy roles to define the measurement approach for each campaign

• Works under the direction of the Technology, Measurement, & Optimization Lead to define the measurement strategy for the organization

• Works with the Marketing & Product Analytics team, who provides detailed data and analysis, to determine how data analytics apply across campaigns and how the latest analytics to inform marketing efforts

• Executes the testing efforts for the organization across customer segments and products to improve the effectiveness and efficiency of marketing campaigns and strategies

• Conducts performance measurement of campaigns to determine how effectively they meet predefined goals and contribute to overall business objectives

• Structures, processes, and interprets key metrics and performance levers for the omnichannel process, including campaign analytics, effectiveness of cross-channel content, and closed loop measurement and regularly makes recommendations for improvement

Use your skills to make an impact
 

Required Qualifications

• Bachelor's degree in marketing, business, finance, analytics or other related

• 5+ years of experience conducting marketing performance measurements

• 2+ years of project leadership experience

• Experience with business intelligence platforms (e.g., Tableau, Power BI)

• Experience analyzing data to solve a wide variety of business problems and create digestible data visualizations that drive strategic direction for executive level leadership

• Ability to engage, educate, influence, and guide others at all levels on the power of data insights

• Strong mathematical skills to analyze complex data sets of marketing performance and derive actionable insights

• Highly proficient in excel & powerpoint, and possess excellent communication skills

• Progressive levels of responsibility within a fast-paced marketing environment

• Must be passionate about contributing to an organization focused on continuously improving consumer experiences

Preferred Qualifications

• Master’s degree in marketing, Communications or Business

• Advanced Degree in a quantitative discipline, such as Mathematics, Economics, Finance, Statistics, Computer Science, Engineering or related field

• Familiarity with digital marketing platforms (e.g., Salesforce Marketing Cloud, Adobe Experience Cloud, etc.)

• Prior health insurance industry experience

• Understanding of marketing metrics and program measurement

Additional Information 

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

• Satellite, cellular and microwave connection can be used only if approved by leadership

• Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

• Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.

• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packa