Acquisition Strategy Manager
FanDuelAbout the role
ABOUT FANDUEL
FanDuel Group (“FanDuel") is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media.
FanDuel has a presence across all 50 states with approximately 17 million customers and 28 retail locations. FanDuel is based in New York with offices in New Jersey, Georgia, California, Oregon, Canada and Scotland.
Its networks FanDuel TV and FanDuel+ are broadly distributed on linear cable television and through its relationships with leading direct-to-consumer over-the-top platforms.
FanDuel Group is a subsidiary of Flutter Entertainment plc, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).
THE ROSTER
At FanDuel, we give fans a new and innovative way to interact with their favorite games, sports and teams. We’re dedicated to building a winning team and we pride ourselves on being able to make every moment mean more, especially when it comes to your career. So, what does “winning” look like at FanDuel? It’s recognition for your hard-earned results, a culture that brings out your best work—and a roster full of talented coworkers. Make no mistake, we are here to win, but we believe in winning right. That means we’ll never compromise when it comes to looking out for our teammates. From creatives professionals to cutting edge technology innovators, FanDuel offers a wide range of career opportunities, best in class benefits, and the tools to explore and grow into your best selves. At FanDuel, our principle of “We Are One Team” runs through all our offices across the globe, and you can expect to be a part of an exciting company with many opportunities to grow and be successful.
THE POSITION
Our roster has an opening with your name on it
We’re looking for an Acquisition Strategy Manager who will support the strategic growth of new customer acquisition for our Daily Fantasy and New Ventures products. This is an energizing and high-profile role with the opportunity to make a material impact on the business outcome for FanDuel Group.
THE GAME PLAN
Everyone on our team has a part to play
- Serve as a campaign manager responsible for overseeing customer acquisition marketing activity inclusive of new user volume and value patterns and KPIs
- Regular updates on trend drivers on both short-term and long-term outlooks to inform leadership
- Work cross-functionally with various teams to drive customer growth through innovative offer enhancements and creative strategies
- Forecast volume of new players by analyzing historical data and incorporating knowledge of trends and calendar changes
- Consistently challenge ways of working to raise standards and improve performance
- Lead interdepartmental collaboration with various cross-functional teams to drive and forecast customer growth
THE STATS
What we're looking for in our next teammate
- 5+ years of experience in marketing, consulting or related field with a focus on quantitative analysis
- Advanced Excel skills; Proficiency in SQL preferred
- Comfortable managing concurrent projects in an ever-evolving, fast-paced landscape
- Proven growth mindset; Product-led, data-driven, and highly creative
- Results-oriented, metrics-driven, objective, and continuously seeking improvement of marketing efforts to increase quality and productivity
- Ability and eagerness to effectively balance the big-picture strategic work with execution
- Ability to interface with a wide range of internal teams and ability to build strong relationships internally
- Meticulous attention to detail, outstanding organizational skills, project management skills, and ability to multi-task and prioritize
- Knowledge or understanding of the business and culture of sports and gaming preferred
PLAYER BENEFITS
We treat our team right
From our many opportunities for professional development to our generous insurance and paid leave policies, we’re committed to making sure our employees get as much out of FanDuel as we ask them to give. Competitive compensation is just the beginning. As part of our team, you can expect:
- An exciting and fun environment committed to driving real growth
- Opportunities to build really cool products that fans love
- Mentorship and professional development resources to help you refine your game
- Be well, save well and live well - with FanDuel Total
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