Manager, Product Analytics - NBCU Local

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

NBCU Local is looking for a Product Analytics & Implementation Manager to join the Research Analytics team. The team is responsible for Product Analytics & Implementation, Data Strategy, Content Insights & Optimization, and Data Visualization & Automation across NBC Local, Telemundo Local, and RSN markets. In this role, you will work with product managers, developers, and other partners to ensuring data accuracy across all our digital platforms. The Manager’s responsibilities will include:

• Map and test implementation of tracking specifications, primarily focused on web, app and video players.
• Analyze performance impact, dependencies, and pre-requisites of tagging implementations on various web, mobile/CTV and video applications.
• Collaborate with various engineering teams on implementation of analytics solution, including testing data layer implementations and troubleshooting.
• Test and manage data feeds and integrations with other downstream systems.
• Help maintain implementation documents such as Solution Design Documentation, Data Layer specifications, etc. and ensure consistency and use of best practices across all implementations.
• Assist team with tracking requirements.
• Ensure all existing and new products and features have accurate measurement by validating the measurement on each device and validating that all reports are populating appropriately.
• Partner with Product & UX team on redesign requirements and reporting
• Work with data engineering teams and product management teams to identify gaps in the custom Analytics tagging deployment for Adobe Analytics and other internal tools.
• Stay on top of Adobe Analytics Platform, comScore, Parse.ly, and Branch product updates, library version changes, updates, extensions, best practices and proactively follow up with required changes in implementation.
• Communicate between the technical, analytical, and business staff for implementation testing requests and manage multiple priorities and meet deadlines.
• Work with data team to set up data feeds for tables in visualization tools and other data management systems

Qualifications

Basic Requirements:

• 5+ years of experience in similar role, e.g., data analytics or data engineering
• Must be willing to work in New York (Hybrid)

Desired Characteristics:

• Intermediate level experience in Adobe Analytics implementation using Adobe Launch or DTM on customer facing web applications
• Intermediate level of experience in using debugging tools, checking analytics and 3rd party tags using developer tools such as Charles or Chrome Dev tools
• Experience with Adobe Analytics Heartbeat video tracking
• Familiarity with data visualization tools like Domo, Looker, Tableau, or PowerBI
• Knowledge of analytics tools such as Adobe Analytics and/or Google Analytics, including related reporting tools such as Processing Rules, Data Feeds and Adobe Analytics Workspace.
• Experience in Data mapping and quality audit strategies
• Experience working directly with developers and collaborating across multiple departments and stakeholders

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn m