Content Strategy and Sales Education Senior Associate

Huron is redefining what a global consulting organization can be. Advancing new ideas every day to build even stronger clients, individuals and communities. We’re helping our clients find new ways to drive growth, enhance business performance and sustain leadership in the markets they serve. And, we’re developing strategies and implementing solutions that enable the transformative change they need to own their future.

As a member of the Huron corporate team, you’ll help to evolve our business model to stay ahead of market forces, industry trends and client needs. Our accounting, finance, human resources, IT, legal, marketing and facilities management professionals work collaboratively to support Huron’s collective strategies and enable real transformation to produce sustainable business results.

Join our team and create your future.

As a content strategy & sales enablement senior associate on the Commercial Growth Enablement Team (GET) at Huron Consulting Group, you will play a pivotal role in shaping and executing content that supports our commercial sales strategy and strengthens our market positioning.

This role sits at the intersection of content strategy, sales enablement, and AI-enabled scale. You will work with commercial leadership and managing directors to create compelling sales assets to complement GTM campaigns and cadences, help define how Huron tells its story across industries and sales plays, and ensure our sales teams are equipped with compelling, relevant assets to drive client engagement and win business.

While this role includes hands-on execution, it is designed to evolve toward greater strategic ownership as execution leverage increases. Your creativity, attention to detail, executive presence, and ability to communicate complex concepts in a clear and concise manner will be critical in this role.

Key Responsibilities:

Content creation & program management

• Assist in defining and executing the content strategy by industry, solution, and sales play, aligned to commercial priorities.
• Own the program management and development of various asset types, including sell sheets, POVs, case studies, decks, placemats, and videos, to showcase our expertise and capabilities, tailoring content to address different stages of the buyer's journey, from awareness to consideration and decision-making.
• Collaborate with cross-functional teams like corporate marketing and lead discussions with managing directors and subject matter experts to gather insights and information to create accurate and informative content.
• Recommend new narratives, value props, and asset types based on sales feedback, buyer behavior, and campaign performance.

Campaign strategy & execution support

• Partner with Marketing and Growth Enablement leaders to support priority GTM campaigns for top-tier offerings and technology partners.
• Participate in campaign planning sessions, kickoff meetings, and retrospectives to represent content and sales enablement needs.
• Translate campaign strategy into content plans, including identifying required assets across the funnel (awareness, consideration, conversion).
• Coordinate timing and sequencing of content to support campaign launches and major sales motions.

Collateral Maintenance:

• Regularly update and enhance existing sales collateral, external digital sales pages, and internal collateral pages in Seismic to ensure relevance, consistency, and usability.
• Ensure consistency in messaging, branding, and visual design across all collateral materials.
• Incorporate stakeholder feedback to continuously improve assets and approaches.

Market insight and continuous improvement:

• Stay informed about the latest trends, buyer behavior, competitive positioning, and best practices in our core commercial industries.
• Conduct competitive analysis to identify opportunities for differentiation and improvement in our sales assets.
• Track performance of campaign-related content, including usage, feedback from sales, and contribution to pipeline progression, and synthesize into recommendations for future campaigns.
• Partner with Marketing to align content metrics with broader GTM KPIs.

Sales education

• Manage execution of quarterly sales enablement sessions for sellers, including content development, coordination, and delivery support.
• Work with SMEs and industry leaders on drafting and sending regular industry newsletters highlighting go-to-market updates and resources.

AI enablement & scalable ways of working

• Leverage and help improve AI-enabled tools and workflows (e.g., complementary GPTs) to accelerate