Senior Brand Manager Oncology

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

You will be responsible for creating and managing marketing product strategies based on deep therapeutic area and product knowledge. Consolidate sales, access, and medical inputs to build the Brand plan, identifying key business drivers and detailing commercial tactics. Lead regular Brand meetings to monitor product performance and performance indicators. Strong cooperation with commercial sales teams. Knowledge of markets specifics. Bring new fresh ideas coming from cross-functional discussion with Medical, Market Access, Regulatory and Sales team. Build professional relationship with all internal and external Stakeholders.

Key Responsibilities

• Lead the development of Marketing inputs to the Strategic Brand Plan, securing appropriate budget to deliver Marketing objectives
• Play an active role in the Brand Team, providing input for the Marketing function
• Develop a robust and accurate Patient Journey, facilitating Brand Team workshops to secure input & cross-stakeholder viewpoints
• Propose Strategic Objectives for Brand Team review based on findings from the Patient Journey; challenge and critique all Brand Team strategies to ensure patient-centricity
• Lead synthesis of insights from cross-functional teams to determine brand positioning and populate the Brand Plan Insights Chapter
• Become ‘guardian of the brand’ by ensuring that all functional deliverables remain consistent with branding and deliver emotional messages aligned to the Brand Story
• Consolidate the 1-year tactical Brand Plan, collecting inputs from cross-functional colleagues
• Innovative Marketing tactics to deliver holistic solutions
• Multi-channel opportunities to strengthen