Field Event Marketing Lead

About HausHaus is a marketing science platform that helps brands measure and maximize the business impact of their marketing spend with scientific precision. Over $360B spent annually on paid advertising in the US alone, and the famous quote “half the money I spend on advertising is wasted; the trouble is I don't know which half” still rings true. Haus helps marketers identify which half, and re-allocate it to maximize growth. 
Haus was built by a team of former product managers, economists, and engineers from Google, Netflix, Meta, and others to make high-quality decision science accessible to businesses of all sizes. By automating the heavy lifting of experiment design, data processing, and insights generation, we empower our customers to make more profitable, data-driven decisions. We hear our customers frequently rave about our product, for example "we've seen north of 10x ROI on our annual investment in Haus in the first 2 months alone.”
Haus is on a hypergrowth trajectory, well-capitalized, and backed by top-tier VCs including Insight Partners, Baseline Ventures, Haystack, and others. We're honored that Haus has been recognized as one of 2024's exceptional startups!
What You'll DoHaus is growing rapidly, and we’re seeking a dynamic Field Event Marketing Lead to accelerate our brand presence and drive pipeline growth through in-person. You’ll work closely with cross-functional teams, including sales, product marketing, and brand, to execute a calendar of engaging events that foster meaningful connections with our target audiences.
Our ideal candidate has strong experience in event strategy and execution, and is passionate about building community through impactful event experiences. You’ll be responsible for end-to-end event strategy, planning, and execution while ensuring measurable outcomes that contribute to our company’s growth.

Responsibilities:

• Define the field marketing strategy that supports our overall company objectives, focusing on aligning events with broader business goals such as customer acquisition, brand positioning, and revenue growth
• Lead the strategic planning and execution of events (including Haus-owned events, partner-sponsored events, conferences and summits, roadshows, etc.), ensuring alignment with overall marketing and sales objectives and driving measurable outcomes
• Manage all aspects of event coordination including: strategy, objectives, materials creation, event messaging/marketing, signage, speaking opportunities, giveaways, contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, on-site production, logistics, and budget
• Identify and secure strategic speaking opportunities at relevant industry events to increase brand visibility and thought leadership
• Track and analyze key event metrics (attendance, engagement, lead generation, pipeline impact) to evaluate performance, generate insights, and optimize future event strategies in alignment with business objectives
• Create immersive brand experiences that resonate with enterprise audiences, including unique swag, experiences, and creative touches

Qualifications

• 3-5 years of field event marketing or enterprise marketing experience, particularly in event planning, brand activations, and customer engagement
• Deep knowledge of the tech ecosystem and an understanding of how events fit into the broader enterprise marketing landscape
• Proven experience managing end-to-end event logistics and the ability to juggle multiple projects simultaneously
• Based in North America and willing to travel for events as necessary

About You

• You deeply understand the foundations of marketing and how events can play a critical part in moving the business forward.
• You have a talent for building relationships and communicating effectively, whether it’s working with internal teams, managing external vendors, or engaging with event attendees. 
• You thrive in fast-paced environments, are comfortable with ambiguity, and can manage last-minute changes calmly. When faced with challenges, you think on your feet, effectively prioritize, and problem-solve with innovative solutions.
• You’re comfortable analyzing KPIs like attendance, engagement, and ROI, and use this information to inform decision-making and continuously improve future events.
• You don’t wait for solutions to come to you; you actively seek them out. You’re self-directed and constantly seek to learn and improve. You enjoy staying up-to-date on industry trends, new event technologies, and best practices to ensure your events remain fresh, exciting, and impactful.
• You can juggle multiple projects simultaneou