Jobs and Careers

Data Analyst

United Statesfull_timeVerifiedPosted 10 Nov 2025

About the role

Data Analyst – FC Dallas

Department: Social Media & Integrated Strategy
Reports To: Director of Social Media and Integrated Strategy
Location: Frisco, TX (Toyota Stadium)
Type: Full-Time, Exempt

Overview

FC Dallas is seeking a Data Analyst to join the club’s Integrated Strategy department. This role will serve as a key connector across the organization’s family of entities, including FC Dallas, North Texas SC, Toyota Stadium, the National Soccer Hall of Fame, and FC Dallas Youth.The Data Analyst will use data to inform strategic decisions that impact ticketing, marketing, partnerships, operations, and fan engagement across all properties. The ideal candidate will combine technical expertise in data analysis with strong communication skills and a collaborative mindset to translate complex insights into actionable strategies that drive growth, efficiency, and alignment throughout the organization.

Primary Responsibilities

Data Management & Reporting

Serve as the primary administrator and point of contact for all CRM (Salesforce) functions, including user management, data integrity, and campaign reporting.
Develop and maintain dashboards and daily/weekly reports to track key business metrics across ticketing, marketing, and partnership departments.
Generate ad hoc analyses to support sales campaigns, renewal efforts, and audience segmentation.
Deliver clear, concise reports that identify trends, measure performance, and support leadership decision-making.

Ticketing & Marketing Analytics

Provide daily ticketing updates and pacing reports to the marketing team, enabling real-time optimization of promotional campaigns.
Support sales forecasting by analyzing ticketing trends, historical data, and promotional performance.
Collaborate with marketing to evaluate paid social campaign effectiveness, including audience targeting, ROI, and conversion metrics.

Sponsorship & Partnership Analytics

Manage and maintain partnership inventory, asset tracking, and fulfillment data within KORE Software to ensure contract accuracy and deliverables are met.
Collect, verify, and analyze in-stadium impression data (LED signage, concourse displays, etc.) using Nielsen Sports and internal tracking systems.
Develop and deliver performance and fulfillment reports for partner recaps, mid-season reviews, and year-end summaries.
Analyze prospective partners and buyers to identify optimal leads and revenue opportunities for the Corporate Partnership Sales team.
Collaborate with the Partnership Marketing team to produce comprehensive annual performance recaps for key partners.
Support brand health studies, including survey design, content creation, data analysis, and reporting insights.
Serve as the liaison across internal departments to gather, standardize, and report partnership data.
Drive strategic insights by evaluating data trends, identifying opportunities, and recommending actions that enhance partnership value and business outcomes.

Audience Insights & Research

Leverage YouGov and other audience-insight tools to inform marketing, sponsorship, and brand strategy decisions.
Analyze consumer-behavior data to identify fan segments, monitor brand health, and uncover growth opportunities.
Assist in developing presentations that communicate findings to internal stakeholders and external partners.

League & Broadcast Reporting

Track and report Apple TV viewership and Nielsen Sports impressions for leadership and partner recaps.
Maintain historical datasets and dashboards to monitor year-over-year broadcast performance and fan consumption trends.
Act as the primary liaison to ML