About the role
<p><strong>About Bidease</strong></p> <p>Bidease is a fast-growing mobile ad tech company specializing in <strong>in-app programmatic advertising</strong>. Our DSP empowers advertisers to efficiently reach their target audiences across mobile devices. We work with top brands, agencies, and app developers to drive measurable growth through data-driven performance.</p> <p><strong>About the Role</strong></p> <p>We are hiring a Senior Marketing Manager, ABM to own how Bidease engages its most important target accounts. You will work from a defined list of enterprise DSP and SSP targets, build the programs that earn their attention and orchestrate the multi-touch plays that move an account from cold, to familiar, to sales-ready. You'll partner closely with Sales on account prioritization and with Commercial Operations on the systems and data that power the work.</p> <p><strong>Key Responsibilities</strong></p> <ul> <li>Own end-to-end ABM programs for Bidease's priority DSP and SSP target accounts, including account mapping, multi-touch program execution, and measurement.</li> <li>Build account maps with Sales, identifying decision-makers, buying committees, and entry points within each target organization.</li> <li>Design and run the mix that warms an account: targeted content, thought leadership, events and field touches, webinars, and nurture tracks tailored to the account and persona.</li> <li>Own account-targeted paid programs - LinkedIn first - aimed at named accounts and personas, not broad audiences.</li> <li>Manage channel mix and budget against account engagement and influenced pipeline.</li> <li>Partner with AEs on account prioritization, penetration strategy, and the timing of the handoff from warm to active.</li> <li>Own program-level reporting - account engagement, meetings generated, and influenced pipeline, by DSP and SSP segment.</li> <li>Define the ABM playbook as you run it, bringing rigor and process to a function being built from the ground up.</li> </ul> <p><strong>Requirements</strong></p> <ul> <li>5–8 years in ABM, demand gen, or field/enterprise marketing with a track record of engaging and converting target accounts.</li> <li>Proven ability to run full-cycle ABM — account selection, mapping, multi-touch program execution, and measurement.</li> <li>Hands-on with account-level LinkedIn paid and the modern marketing stack (HubSpot, Salesforce, Clay, or equivalents).</li> <li>AI-native: you already use AI tools daily and want to go much further.</li> <li>Experience in mobile, adtech, martech, or adjacent SaaS — you understand how enterprise mobile advertising buying works.</li> <li>Strong Sales partnership instincts