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Global Brand Manager - Babybel (W/M)
BelFrancefull_timeVerifiedPosted 25 Sept 2025
About the role
<p>The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin® Nurishh®, Pom'Potes® and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.74 billion in 2024.</p>
<p>Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you!</p>
<p>Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!<br/>
</p>
<p><b>#IWorkForAllForGood</b></p>
<p> </p>
<p><strong><span>MAIN DUTIES</span></strong></p>
<p> </p>
<p><span>Within the <a><span>Babybel Global Brand Team</span></a>, you will contribute to the definition and execution of strategic innovations in order to develop volumes, turnover and margin. You will be directly reporting to the G<a><span>lobal Platform Manager</span></a>. Y</span><a><span>ou will lead innovation / renovation projects from exploration to launch stage in strong partnership with countries, R&D team and factories and as an advocate for consumers.</span></a></p>
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<p><strong><span>DETAILED RESPONSIBILITIES</span></strong></p>
<p> </p>
<p><strong><span>Market dynamics</span></strong></p>
<ul type="disc">
<li><span>Understanding consumer needs and competitive environment in key markets</span></li>
<li><span>Understanding key market, consumer, category and retailer trends and recommending key business opportunities</span></li>
<li><span>Benchmarking innovations against key competitors and inspiring brands</span></li>
<li><span>Analyzing panels and obtaining new insights on innovation opportunities</span></li>
</ul>
<p> </p>
<p><strong><span>Portfolio & brand strategy</span></strong></p>
<ul type="disc">
<li><span>Contribute to the vision of the top business opportunities and challenges for the brand</span></li>
<li><span>Contribute to the brand strategic plan in collaboration with the major local markets.</span></li>
<li><span>Identify the portfolio strategy on the ranges you are in charge</span></li>
</ul>
<p> </p>
<p><strong><span>Positive inno-reno</span></strong></p>
<ul type="disc">
<li><span>Lead key inno-reno projects to ensure on time and in full delivery, as planned in the Brand Strategic plan, by building a strong partnership with SI, R&D and factories teams to deliver the projects: build and animate cross functional teams and lead through non-hierarchical management</span></li>
<li><span>Point of contact on CSR: Lead brand CSR projects including packaging changes, BSR activities along with Global CSR team</span></li>
<li><span>Animate the OOH platform for the brand and liaison with local and global OOH teams </span></li>
<li><a><span>Ensure a close and constructive partnership with key countries, to align the innovation strategy and prepare innovation launches</span></a></li>
<li><a><span>Manage innovation & renovation countries’ requests, ensuring the strategic relevance of the requests, always encouraging possible synergies and guaranteeing the P&L outcomes</span></a></li>
<li><a><span>Manage innovation budget (consulting, design agencies, research agencies)</span></a></li>
</ul>
<p> </p>
<p><strong><span>Team management</span></strong></p>
<ul type="disc">
<li><span>Line management of the Assistant Brand Manager </span></li>
</ul>
<p> </p>
<p> </p>
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<p><strong><span>PROFILE</span></strong></p>
<ul type="disc">
<li><span>Minimum business or marketing bachelor’s Degree required</span></li>
<li><span>4-6 years of experience in CPG marketing</span></li>
</ul>
<p> </p>
<p> </p>
<p><strong><span>SPECIFIC SKILLS OR QUALIFICATIONS</span></strong></p>
<p> </p>
<p><strong><span>Leadership skills</span></strong></p>
<ul type="disc">
<li><span>Demonstrated strong leadership skills: Drive and accelerate transformation, Dare to innovate, Unconditional collaboration, Demonstrate agility and resilience </span></li>
</ul>
<p> </p>
<p><strong><span>Business & marketing skills</span></strong></p>
<ul type="disc">
<li><span>Knowledge of product value drivers (nutrition, CSR, …)</span></li>
<li><span>Strong data processing skills especially in the context of strategic, category, retailer, competitive and consumer insights (Nielsen/IRI preferred) as well as P&L forecast and management</span></li>
<li><span>Strong project management skills in the context of innovation pipeline management: mastery of Agile methods, ability to manage complexity (number of projects and/or countries), ability to speed up the innovation pace</span></li>
</ul>
<p> </p>
<p><strong><span>Language skills</span><
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