Head of Americas Demand Generation and Field Marketing

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people acros the globe who think that’s work worth doing.   Head of Americas Demand Generation and Field Marketing   Why We Have This Role   We’re looking for an exceptional marketing director and people leader to deliver commercial impact by strategically applying the marketing mix to both generate demand and drive pipeline conversion. This person will be focused on expanding the Qualtrics business across the Americas - US geographies and industries, Canada, and Latin America. They will succeed by partnering closely with sales leadership to develop comprehensive go-to-market strategies, designed to both generate demand as well as accelerate and expand opportunities through each stage of the funnel. They will also possess a sharp eye for the details, leading their team to execute inspiring marketing activations that achieve pipeline and revenue goals. This person will be accountable for performance across all marketing channels including account-based marketing, digital, campaigns, and events, and they will be the primary point of contact to the Americas sales leadership on behalf of the horizontal marketing disciplines such as brand, scaled demand programs, comms, thought leadership, and product marketing. While possessing broad responsibility across customer segments, this person will inspire the team to deliver winning strategies for the enterprise segment through 1:1 account-based marketing and executive programs. Additionally, they will lead the development of global best practices for ABM and Enterprise Go-To-Market to create global scale and consistency, including partnering with marketing and sales operations to address how ABM works across the entire funnel.   How You’ll Find Success

• Seeking someone who thrives in a collaborative and dynamic environment, with the ability to establish successful partnerships and leverage the strengths of sales teams.
• Must have strategic acumen and execution skills, and a deep understanding of personalization, creating memorable experiences driving commercial value through account-based marketing, events, digital demand generation, and campaigns.
• Must have experience managing a scale funnel across both enterprise and more transactional customer segments
• Must have a demonstrated ability to recruit and develop high-performing talent, with a focus on creating psychological safety for diverse teams and building inclusive cultures
• Proficient in time management, navigating ambiguity, and managing multiple priorities.
• Skilled negotiator who can find innovative solutions with limited resources.
• Self-motivated, excellent communication, project management, and organizational abilities.
• Expert in their field with fresh perspectives and ideas.
• Experience using qualitative and quantitative metrics to achieve goals.
• Exceptional stakeholder management and interpersonal skills required.

How You’ll Grow

• By joining Qualtrics, you become part of a team that dares to pursue groundbreaking experiences.
• Our mission is to build technology that positively impacts businesses and makes them more human.
• As a member of our global marketing organization, you will be a leader within a diverse and inclusive community that values the voice of each individual. We strive for representation that reflects the world we live in and goes beyond it.
• You will have the opportunity to lead and be a part of a team that upholds values such as transparency, whole-hearted commitment, customer obsession, unity, and resourcefulness.
• In this role, you will take ownership of a dedicated field region. Your responsibilities will include developing a robust marketing strategy and leading a team to execute plans with unique experiences, programs, and campaigns designed to drive demand and revenue.
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