Mananger, Paid Social

WHY DEPT®?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

JOB RESPONSIBILITIES  

• Implementing Paid Social campaigns by assembling plans and objectives, creating schedules, organizing, reporting data, and tracking progress
• Collecting, analyzing, and processing large amounts of data
• Managing your workflow to ensure timely delivery on projects
• Crafting clear and compelling internal and external communications
• Working collaboratively and cross-functionally across internal channels to meet the needs of the team and clients
• Maintaining a working knowledge of Paid Social channels such as Meta Ads, TikTok, and Snapchat
• Preparing weekly/monthly reports and making recommendations for optimization

QUALIFICATIONS

• A minimum of 2 years’ paid social experience (Meta ads a must, TikTok and Snapchat a bonus) and be comfortable with topics such as budgeting, bidding, and testing methodology
• Desire to quickly learn and master social channels
• Proven prior work experience in a production-oriented or similar role
• Strong analytical and reporting skills and be proficient in Excel; you already know vlookup, pivot tables, concatenating, text to columns, and love working with numbers
• High level of independence, curiosity and desire to grow your responsibilities and skill set
• Need to be located on the West coast.

Additional things that will impress us: 

• You are an energetic and creative search marketing enthusiast; eager to roll up your sleeves and be hands on, learn, and grow in the search engine marketing space
• Strong written and verbal communication skills 
• You are entrepreneurial spirited and a self-starter; able to work both independently and in a team environment
• A desire to stay current with the latest marketing trends

 

WHAT YOU’LL DO:

• Maintaining a deep understanding of Facebook/Instagram, TikTok, Snapchat, Pinterest, Reddit channels and ability to drive growth strategy to hit client KPIs. 
• Serving as the day-to-day contact for all social platforms.
• Oversee budgets and forecasting to ensure client KPIs are being met or exceeded
• Core understanding of growth services (Business Intelligence, Decision Sciences, Creative), where they fit within the client relationship, and when to leverage/push strategy around each to meet client goals.
• Owning, coordinating and ensuring the successful completion of the client’s social account roadmap (inclusive of growth services), ensuring they are aligned with the client’s goals & priorities.
• Staying up to date on paid social trends and maintaining an understanding of the impact to clients’ business goals.
• Owning the overall media planning strategy of their accounts with the support of their Director and account Client Partners as needed. 
• Ensuring appropriate processes & best practices are in place for client management & spearheading implementation when they are not present.

 

WHAT YOU BRING:

• A minimum of 6 years paid social experience 
• A proven track record of successfully managing accounts with varying goals, spend levels, attribution models and incorporating the right agency tools, growth teams, and expertise to build stronger performance and growth.
• A deep understanding of Meta ads manager and be skilled at effectively communicating paid social goals, targets, and direct-response tactics to clients and can get into the weeds when necessary.
• Excellent organizational, strategic, and communication skills: you’ll need to be able to oversee several projects and effectively communicate and teach optimization tasks to multiple team members at once, all while looking for opportunities to streamline account work through automation and developing a QA plan for each client.
• History of communication with higher-level client contacts (C-levels for small to medium companies, VPs+ for large companies) to provide agency POVs and build a stronger relationship