Content Marketing & Integration Associate

The NFL is seeking a Content Marketing Associate to join the Content Marketing & Integration team. This role will be responsible for managing and overseeing the day-to-day workflow of strategic original content production supporting the NFL prioritized growth areas, with a key focus on Flag Football (Youth through Olympic level) and International storytelling.  The branded storytelling consists of both short form “social & digital first” content and long form/1-Hour program specials for multi-platform distribution including for air across Broadcast Network partners. This role is also responsible for leading and managing all live in-show integration of NFL Marketing promotional messaging across NFL Network studio shows while supporting marketing integration alignment for other NFL O&O platforms. This integration messaging and assets support all areas of the NFL business including all tentpole events, cause initiatives, NFL Network programming and more.

This job posting is for a position with one of the NFL’s third-party agency partners that provides services to the NFL, based onsite five days a week. 

Responsibilities:

• Manage production and go-to market timelines, creative deliverables and asset distribution to internal and external partners.
• Manage relationships with 3rd party vendors during on-boarding and project execution, ensuring smooth collaboration and adherence to contractual agreements, budgets and deadlines.
• Work cross-functionally as the Marketing lead and point of contact for the integration of all prioritized Marketing messaging initiatives across NFL O&O Channels including NFL Social & Digital and NFL Network shows such as Good Morning Football, Insiders, GameDay Morning.
• Produce, write and distribute NFL Marketing in-show promotional assets: Host copy, talking points, video, graphics and more. This also often includes integrations such as guest bookings segments of Flag athletes or collab merchandise integration segments.
• Own and manage promotional prioritization grids which NFLN producers rely on daily for clear Marketing prioritization and direction/guidance for most effective integration execution year-round.
• Create meeting agendas, recaps and lead the CMI team’s update communication cross-org with internal stakeholders and external partners
• Collaborate with Executive Producers, Producers, Directors, internal stakeholders, external vendors and partners to ensure on point execution, messaging, of all aspects of asset creation and delivery.
• Plan and manage on-location production logistics for all Flag Football and other key initiative remote shoots which includes multi-day, multi-camera shoots with a large amount of interview subjects, specialty shoots, capturing live game action broll, across the U.S. and Internationally.
• Production management responsibilities include credentialing, location scouting, location booking, shoot day logistics, shoot schedules, distributing call sheets, handling communication with location representatives and more
• Lead and facilitate pre-interviews with talent and players to ensure smooth workflow once on site.
• Be up to date and knowledgeable of key industry trends, talent and Flag Football stars. Grow, foster, and manage working relationships​ across the Flag community.

Requirements:  

• Degree in Marketing, Communications or Content Production is preferable
• Must have strong organization and communication skills
• 3-5+ years minimum related experience required
• Job responsibilities require some travel potentially during NFL Flag Championships, College Flag Champs, IFAF Champs, Feature shoots and NFL Tentpole events.
• Occasional weekend and holiday hours as needed per project
• Experience and expertise with Power Point slide presentation building

Other Key Attributes / Characteristics:

• Expert knowledge of workflow, formats, and specs for broadcast, social and digital marketing assets.
• Thorough knowledge of the NFL and associated events and storylines.
• Extensive experience working in fast-paced creative environments.
• Experience working with various project management tools and software
• Ability to multi-task, manage simultaneous creative requests and deadlines, and perform in high pressure situations.
• High attention to detail and resourcefulness.
• This person has a strategic and creative mindset who is self-starting and manages projects and initiatives with minimal direction.
• Possess excellent interpersonal, communication, and teamwork skills.
• Promotes a culture of positivity, teamwork, collaboration, creativity, innovation, and enthusiasm.
• Most importantly, this person needs