Integrated Campaign Specialist, Asset Management

About Northern Trust:

Northern Trust, a Fortune 500 company, is a globally recognized, award-winning financial institution that has been in continuous operation since 1889.  

Northern Trust is proud to provide innovative financial services and guidance to the world’s most successful individuals, families, and institutions by remaining true to our enduring principles of service, expertise, and integrity. With more than 130 years of financial experience and over 22,000 partners, we serve the world’s most sophisticated clients using leading technology and exceptional service.

Role/ Department: Integrated Campaigns Specialist, Asset Management/Asset Management Marketing

Northern Trust Asset Management is growing as we innovate new solutions and services to meet the needs of our clients. With Marketing playing a critical role, it is an exciting time to join the team. The Integrated Campaigns Specialist, AM will work with the Head of Integrated Campaigns on the development and execution of our global omni-channel marketing campaigns to drive business objectives, ensuring a cohesive message across all platforms, while collaborating with cross-functional teams and leveraging data for optimization.

Key responsibilities for this role:
•    Research audience preferences and discover current trends to enhance our promotional strategy with a focus on the social experience.
•    Create engaging text, image and video content for social channels.
•    Stay up-to-date with changes in all social platforms ensuring maximum effectiveness.
•    Develop an optimal posting strategy and schedule and optimize, considering web traffic and customer engagement metrics.
•    Aid in the development and execution of a revenue-focused, multi-channel campaign strategies designed to engage targeted client-segment personas at each stage of the funnel.
•    Collaborate in the development of clear, strategic campaign briefs that align to and articulate client-segment and product strategy goals, articulating a focused, competitive messaging strategy that that drives results and establishing clear KPIs.
•    Take part in cross-functional workstreams for dedicated campaigns, ensuring timely transparent communications, strong alignment, and effective project management that keeps all partners working in lockstep to achieve campaign milestones.
•    Work closely with different marketing functions to ensure a cohesive and coordinated approach to campaigns and social strategy.
•    Work with sales and client marketing teams to refine messaging, equipping sales enablement creators with effective, campaign-aligned messaging and content for prospect engagement.
•    Develop compelling messaging and campaign content that resonates with specific client segments drives engagement.
•    Ensure consistent messaging across all channels, aligning with the company’s brand voice and marketing objectives.
•    Keep abreast of industry trends and leveraging insights to drive innovation and identifying opportunities for growth.

Skills/ Qualifications:
•    Requires 2 - 3 years of working knowledge and experience in performance marketing or a related field.
•    Expertise in multiple social media platforms and familiarity with online marketing strategies and marketing channels.
•    Strong commercial mindset, intellectual curiosity and self-motivated, with a high-performing mindset and a drive to win.
•    Demonstrated ability to multi-task, effectively managing and navigating multiple projects, stakeholders, and competing objectives.
•    Understanding of the US and International regulations for Asset Management industry and in relation to financial advisor and institutional investor public-facing advertising.
•    Ability to work both independently and collaboratively.
•    Proficiency with Microsoft Word, Excel, and PowerPoint.
•    A creative and innovative mindset, illustrating strategic creativity in developing content that resonates with target client segments (global institutional and financial advisors), with a commitment to staying ahead of marketing trends and technologies to drive innovative and impactful campaigns.
•    Exceptional people skills and ability to influence in relation to marketing strategy and best practices. Demonstrated experience collaborating across marketing teams, aligning stakeholders around common goals and campaign vision.
•    Strong written and verbal communication skills. Superior promotional and technical writing skills, with the proven ability to write thought provoking headlines and compelling promotional copy that drives engagement, which can be applied effectively to collateral development and advertising headline and copy writing as needed.

Working Model: Hybrid (#LI-Hybrid)
We have a bal