Senior Display Advertising Specialist

Gen is a global company powering Digital Freedom through consumer brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Our combined heritage is rooted in providing safety for the first digital generations. We bring leading technology solutions in cybersecurity, privacy and identity protection to more than 500 million users in 150 countries so they can live their digital lives safely, privately, and confidently today and for generations to come. We're always looking for smart, fearless, and dedicated people. Together, we have collective passion and a big vision to power Digital Freedom by protecting consumers and giving them control of their digital lives.

When you’re a part of Gen, you are provided access to a range of resources and support to ensure you can do your best work and live your best life. This includes flexible working options with generous time off and competitive benefits & compensation packages.

Diversity is foundational to how we do business because we know the greatest ideas and results come from our unique perspectives and differences. We strive to create a safe, inclusive environment where you can bring your whole self to work. Team members are valued, respected, and celebrated for who they are in a meaningful and exciting atmosphere. Gen is an equal employment opportunity employer. Employment decisions are based on merit, experience, and business needs.

If this sounds like you—Gen has a dynamic, supportive culture with core values that celebrate diversity, promote teamwork, and encourage every team member to contribute and grow—join us!

We are hiring a Senior Display Advertising Specialist based in Prague, Czechia. This position is a maternity contract.

About the role:

Gen is looking for a talented Senior Display Advertising Specialist to join the Online Advertising team in our Prague office. The ideal candidate for this position will be motivated, detail-oriented, and excited about online paid advertising in the software space and will help to manage global campaigns targeting 50+ countries all over the world.

What you will do in this role:

• Plan, build, optimize, and scale effective Programmatic, Google display, and social paid campaigns, including but not limited to creative briefing, campaign creation, trafficking, A/B testing, optimization, and budgeting across DoubleClick DV360, Google Ads, Facebook Ads, YouTube, and other platforms.
• Daily campaign performance monitoring with detailed attention to KPIs and budgets
• Write ad copy, and design banners, and landing pages for new or current campaigns. Continually test and optimize existing creatives.
• Generate performance reports (via tools and on an ad hoc basis) and regularly share performance metrics to the greater team and main stakeholders.
• Measure the performance of paid campaigns and translate these data into operational changes in advertising to achieve growth of conversions and maximize profit.
• Propose, conduct and report experiments with the aim of improving campaign performance (e.g., creative features, targeting, landing pages)

What you need to be successful in this role:

• Minimum 2-3 years of digital advertising and account management experience (digital/programmatic display marketing) - RTB, PPC
• Strong understanding of digital marketing principles and methodologies
• Liaise with cross-functional teams on a variety of advertising and departmental projects.
• Knowledge and understanding of global ad platforms (DV360, Google Ads, Bing Ads, Facebook Ads)
• Experience with A/B testing tools is a plus (e.g., Google Optimize, Adobe Target, VWO) 
• Proficient in Microsoft Office, specifically Excel (pivot tables, graphs, formulas, etc.)
• Ability to clearly communicate with the team and management.
• Entrepreneurial spirit and ability to work in a fast-paced environment.
• Ability to share knowledge and work on a team.
• Experience ranging from writing ad copy, designing banners and landing pages, defining audience targets, structuring A/B tests, and generating out-of-the-box solutions to help increase conversions
• Knowledge and understanding of web analytics suites (e.g., Google Analytics, Microsoft Power BI)
• Must be creative, detail-oriented, analytical, organized, and results-driven.
• Fluency in English

What we can offer:

• Annual bonus scheme
• Unlimited PTO (paid time off), flexible working hours & home office.
• The chance to join a major global tech company listed on the S&P 500.
• Opportunity to learn and work with the best in the Digital Security industry
• Cafeteria points are provided by Benefit Plus (meal plan, pension insurance, travel, free time activities, multisport