Director of Baccalaureate Recruitment

The Opportunity:
Unity Environmental University seeks a dynamic, outcomes-driven Director of Baccalaureate Recruitment to lead enrollment growth across Unity's expanding portfolio of baccalaureate programs. This strategic role drives revenue through both direct-to-student recruitment and innovative B2B partnerships, while ensuring every prospective student experiences Unity's mission-driven approach from first contact through enrollment. As a key member of our Baccalaureate Sustainable Education Business Unit (SEBU), you'll develop data-informed recruitment strategies aligned with our multi-start academic calendar, build employer partnerships and articulation agreements, and lead a team of baccalaureate recruiters in delivering exceptional prospect experiences.

Salary range: $60,000 - $80,000

Day to day responsibilities:

• Strategic Planning & Execution
  • Design and execute comprehensive annual and term-based recruitment strategies with specific enrollment goals by program, market segment, and start date
  • Define priority audience segments and collaborate with marketing teams to align value propositions with our sustainability mission
  • Optimize recruitment funnels using ROI data and conversion analytics to maximize enrollment outcomes
• Partnership Development
  • Identify, negotiate, and manage strategic employer partnerships that generate qualified leads and cohort opportunities
  • Develop and maintain articulation agreements with feeder institutions in collaboration with the Academic, Student Success, Marketing, and Organization Effectiveness teams
  • Set partnership targets, track ROI, and ensure mutual value creation for all stakeholders
• Operations & Student Experience
  • Serve as primary liaison between baccalaureate SEBU and Education Enterprise units (Marketing, Financial Aid, Student Success) to ensure seamless processes
  • Oversee efficient credit transfer and pre-evaluation processes to accelerate time-to-offer
  • Align all recruitment activities with Unity's multiple starts annual calendar and maintain the accuracy of pre-enrollment materials
• Lead Management & Technology
  • Own end-to-end recruitment lifecycle management in Salesforce Education Cloud, including lead-source taxonomy and attribution modeling
  • Build comprehensive dashboards, forecast to goals, and deliver weekly progress reporting with actionable insights
  • Maintain data hygiene standards and ensure compliance with consent and privacy regulations
  • Meet or exceed SLA response targets for all prospect communications with greater than 90% adherence
• Team Leadership & Development
  • Hire, mentor, and develop a high-performing team of baccalaureate recruiters
  • Provide team with program briefs, talk tracks, and ongoing training to improve conversion rates
  • Foster a collaborative culture that embodies Unity's service orientation and environmental mission
• Outreach & Events
  • Lead high-impact recruitment events and omnichannel outreach campaigns
  • Activate alumni networks and student ambassadors for referral programs
  • Lead external communications and media for the Baccalaureate SEBU
  • Appear on camera and engage across social media with confidence, working closely with Marketing to plan content and adhere to brand and compliance guidelines.
  • Collaborate with academic leadership to showcase applied learning and career outcomes.
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