Sr. Manager, Consumer Analytics & Insights

Ocean Spray is hiring for a(n) Sr. Manager, Consumer Analytics & Insights! We’re a team of farmers, thinkers, creators, and doers. Whatever your title, whatever your role — it always comes back to this: we’re a farmer-owned co-op where everyone rolls up their sleeves to get the job done. Three maverick farmers started it all — and we’ve been making our own way ever since. 

Ocean Spray is a vibrant agricultural cooperative owned by more than 700 cranberry and grapefruit growers in the United States, Canada and Chile who have helped preserve the family farming way of life for generations. Formed in 1930, Ocean Spray is now the world’s leading producer of cranberry juices, juice drinks and dried cranberries and is the best-selling brand in the bottled juice category. The cooperative’s cranberries are currently featured in more than a thousand great-tasting, good-for-you products in over 50 countries worldwide. With more than 2,000 employees and nearly 20 cranberry receiving and processing facilities, Ocean Spray is committed to managing our business in a way that respects our communities, employees and the environment.

Ocean Spray believes that our employees are our best assets and we offer an environment where you can work with exceptionally smart, innovative, passionate teams that are motivated to deliver Ocean Spray products around the world. We offer an onsite gym with weekly fitness classes, a cafeteria committed to delivering healthy meals to our employees, a 37.5 hour work week and half day Fridays in the summer. If you are looking for a rewarding career where you can add value every day, Ocean Spray is for you!

Ocean Spray’s Insights Team is looking for a Sr. Manager of Insights to assist in the development and execution of Ocean Spray’s brand strategy by leading key stakeholders through the insight discovery and validation process. The ideal candidate will be a strategic business partner to the Ocean Spray business unit working together to identify big ideas that drive significant growth to the business and for Ocean Spray.

Role has hybrid flexibility with a location of Lakeville with occasional flexibility to work in Boston office.

A Day in the Life...

Strategic Business Partner with US Business Unit:

• Embedded into the business team with a seat at the table representing the integrated voice of the consumer and market to ensure learnings are embedded in decision making.
• Provides an in-depth understanding of consumer, customer and market to provide insights that are embraced, acted upon and lead to business growth.
• Possesses a broad business acumen that allows engagement in the entire business needs, including market analytics, consumer, shopper and trends. 
• Works to raise the business team’s consumer and analytic understanding for their business, a continual learning environment.

General Manager for all Insights Activities:

• Develop and establish annual learning plan for business unit ensuring that it linked to strategic issues that drive towards growth. Responsible for methodology selection and budget management.  
• Flexibility in both working to execute projects as well as collaborate and leverage all relevant insights impacting the Ocean Spray brand.
• Identify key market and cultural trends relevant to business objectives.  Develop insights to feed idea generation phase.
• Identify consumer demand using segmentation and other custom studies.
• Uncover functional and emotional benefits and connections to the Ocean Spray brand.
• Manage relationships with various agency and research partners to improve quality and impact of insights.
• Act as leader within insights organization with 1 to 2 direct reports

What We Are Looking For:

• Bachelor's Degree or higher. 
• Minimum 10+ years' experience in consumer brand planning/brand/insights. Advertising. Brand tracking and copy testing experience a plus.
• 7 or more years of experience in managing/integrating syndicated and primary consumer research
  • Experience in discovering, identifying, and analyzing customer/user and mega trends
  • Experience in managing projects
  • Experience in establishing internal and external partnerships  
• Proven collaboration abilities, strategic thinking and leadership skills
  • Experience collaborating with innovation and product development teams
• Passion for staying up to date on insight industry topics and methodologies such as when and how to use AI, predictive analysis, needs segmentation and consumer segmentations.
• Must demonstrate both analytical AND creative thinking abilities
• Must be highly creative, innovative and design/consumer minded
• Proven record of establishing internal and external