Director, Product Marketing

Vasion is looking for a Director, Product Marketing that exemplifies our core values and wants to be part of our growing team. We are committed to making digital transformation attainable to everyone by building an affordable, integrated SaaS solution that simplifies business processes. Vasion offers a flexible working environment for our 300+ employees across the world, including at our global headquarters in St. George, Utah, or in one of our other offices in the UK, Germany, and Lehi, Utah.

The Director of Product Marketing is accountable for the successful launch and adoption of new and existing products in our portfolio. They lead the Product Marketing team and establish processes for growth and scale. They own the go-to-market (GTM) strategy, and position our products to win in the market. 

In addition to the GTM strategy, the Director of Product Marketing is responsible for the enablement of internal teams and partners, ensuring everyone has a deep understanding of our customer. This includes training around key pain points, our value proposition, and key messaging.

• Lead the product marketing team to achieve product adoption outcomes
• Create and execute the product go-to-market (GTM) strategy for new products
• Optimize GTM processes for existing products in market
• Craft product messaging and positioning across the entire product portfolio
• Research our customers’ needs at a deep level to define user and buyer personas
• Build out new processes to support hyper-growth
• Evangelize our products internally and externally
• Enable sales and channel partners with training and collateral for successful outcomes
• Collaborate with product management, marketing, and other internal teams
• Conduct competitive analysis across product portfolio to position us properly
• Drive pricing and packaging decisions to ensure market success

Requirements

• Proven leader with ability to craft a vision and align others to that vision

• 10+ years of product marketing experience with demonstrated success leading teams marketing B2B Enterprise SaaS software 
• Bachelor's degree in business, sales, marketing, or related field (MBA Preferred)
• Deep understanding of modern product marketing best practices and experience practicing multiple techniques
• Strong strategic thinking and decision-making abilities
• Demonstrated success positioning, launching, and selling successful products
• Data-driven approach with strong collaboration skills to bring the organization to consensus on decisions on both short and long-term product marketing plans
• Excellent verbal and written communication skills
• Experience working with a deep familiarity with a technical (IT) buyer
• Bias for action - you don’t wait for permission when you see a problem that needs to be solved

Benefits

• Flexible work environment 

• Paid parental leave
• Vacation Bonus
• Flexible paid time off
• Competitive pay
• A full suite of traditional benefits
• Training/Advancement opportunities
• 401k with company-match and immediate vesting
• Financial wellness education
• Company-contributed HSA
• Onsite perks include gym, pickleball, snacks & drinks, arcade, theater room, etc. 

OUR CORE VALUES

Vasion looks for people who will exemplify its core values and are driven to become:

• Action Owners (Extreme Ownership by Jocko Willink and Leif Babin)
• Candor Seekers (Radical Candor by Kim Scott)
• Relationship Builders (Leadership and Self-deception by The Arbinger Institute)
• Storytellers (Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller)

MORE ABOUT VASION

Visit https://www.vasion.com and https://www.printerlogic.com.

ADDITIONAL INFORMATION

Vasion is an equal opportunity employer. We evaluate qualified applicants without regard to race, age, color, religion, sex, national origin, disability, veteran status, gender identity, sexual orientation, and other legally protected characteristics.