Director, Global Demand Generation

Director, Global Demand Generation 

Looking for an innovative, high-growth, multi-award-winning company in one of the hottest segments of the security market?  Look no further than Veracode! 

Veracode is a global leader in Application Risk Management for the AI era. Powered by trillions of lines of code scans and a proprietary AI-generated remediation engine, the Veracode platform is trusted by organizations worldwide to build and maintain secure software from code creation to cloud deployment.

Learn more at www.veracode.com, on the Veracode blog, and on LinkedIn and Twitter. 

As we continue to expand our market presence, Veracode’s marketing team is looking for an experienced Director, Global Demand Generation responsible for developing and executing comprehensive marketing programs that drive brand awareness, engage ICP prospect accounts and existing customers to deliver pipeline and revenue. This role will manage a small team of marketing professionals and is equal parts strategy and execution. The ideal candidate should possess a strategic mindset, excellent project management and collaboration skills, and deep experience in B2B integrated marketing campaigns.  

This role reports to the CMO, and can be remote but will require some travel.  

What you will be responsible for: 

• Translate business objectives and marketing priorities into effective marketing program goals and manage end-to-end execution across multiple channels 
• Design and implement multi-channel demand generation campaigns, specifically targeted to cybersecurity buyers and influencers
• Leverage product positioning, market research and analysis, including persona research and intent data, to align key messages and creative with optimal marketing channels at the right buying stage
• Develop compelling content and messaging that addresses the unique pain points and concerns of Veracode Ideal Customer Profiles (ICP)
• Manage the marketing funnel from awareness, through qualification, optimizing conversion rates at each stage
• Collaborate closely with internal stakeholders and external resources to create detailed project plans, enablement, timelines, and budgets for each initiative
• Leverage data-driven insights to communicate performance, uncover opportunities, and recommend optimizations
• Plan and execute digital programs including webinars, virtual events and industry conferences
• Drive strategies for continuous testing and improvement
• Stay in close alignment and communication with sales leaders, regional marketing leaders, product marketing, content writers, enablement, marketing operations, and more
• Work closely with sales to ensure alignment on lead quality scoring, and handoff processes
• Improve operational processes and streamline campaign and program production
• Be an excellent people leader and communicator. 

Required Skills:

• 8+ years of B2B marketing with at least 5 years focused on demand generation, preferably in the cybersecurity industry
• Proven track record of designing and executing successful demand campaigns that drive measurable pipeline and revenue, meeting or exceeding expectations
• Strong strategic thinking and ability to translate business objectives into effective marketing campaigns
• Deep understanding of the cybersecurity landscape, buyer personas and purchasing processes
• Solid understanding and experience across marketing channels & programs including paid media, search, social, email, nurture/drip, web, webinars, gifting, chat,