Global B2B Lifecycle Marketing Manager

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world’s relationship with money to make it more relatable, instantly available, and universally accessible.

Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We’ve been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.

The Role

Cash App’s Commerce ecosystem empowers customers and sellers with flexible omnichannel payment options, including Afterpay, Cash App Pay, Cash Card, as well as Offers and Advertising. With Cash App, we are on a mission to provide Americans with more accessible payment solutions outside of the traditional banking and credit systems.

The Global B2B Growth Marketing team is responsible for driving acquisition, retention and growth of our merchant network across our Commerce products and regions (Afterpay in Australia/New Zealand, Cash App Afterpay in the US, and Clearpay in UK).

As the Global B2B Lifecycle Marketing Manager, you will develop and optimize sophisticated multi-channel programs across the full merchant journey. Through strategic automation and personalization, you’ll accelerate prospect acquisition, drive merchant engagement, and maximize retention. Working cross-functionally with Sales, Account Management, Data Science, Marketing Ops, Creative, and regional B2B marketing stakeholders, you will deliver data-driven campaigns that scale our global impact and drive revenue growth.

You Will

• Develop and execute high-impact lifecycle marketing strategies to drive engagement and revenue growth across the full end-to-end prospect and merchant journey
• Manage end-to-end lifecycle campaigns, including segmentation, targeting, scheduling, deployment, and optimization across multiple channels
• Drive strategic briefs and production of content and messaging tailored to merchant segments and lifecycle stages, from acquisition through retention
• Collaborate with cross-functional teams (sales, marketing, product, account management) to define segment strategies, lifecycle goals, and orchestrate integrated campaigns with clear feedback loops and reporting frameworks
• Stay current with lifecycle marketing trends, best practices, and emerging technologies to continuously enhance program effectiveness
• Leverage marketing automation, CRM, and analytics platforms to track campaign effectiveness, analyze lifecycle metrics, and optimize performance across the merchant journey
• Partner with MarTech & Ops teams to develop sophisticated automation workflows and journey orchestration in marketing automation platforms
• Partner with Data Science to standardize lifecycle marketing dashboards and reporting frameworks to track merchant progression through key stages
• Deliver actionable insights to stakeholders on lifecycle program performance, including conversion metrics, engagement trends, and optimization opportunities
• Apply data-driven experimentation across lifecycle stages to continuously improve merchant acquisition, engagement, and retention metrics

Impact You'll Make:

• Strategic Impact:
• Drive revenue growth through data-driven, multi-channel lifecycle programs spanning acquisition, engagement, and retention
• Own end-to-end lifecycle strategy development and execution, proactively identifying opportunities and solutions across the merchant journey
• Operational Excellence:
• Orchestrate sophisticated automation and experimentation across channels (email, SMS, paid media, webinars) to optimize merchant conversion and revenue
• Lead cross-functional initiatives with Sales, Product, Marketing, and Regional teams to deliver high-impact campaigns and cross-sell opportunities
• Technical Leadership:
• Partner with Marketing Operations to architect advanced marketing automation workflows and analytics frameworks
• Champion continuous optimization through A/B testing and data-driven experimentation across all touchpoints

You Have

• 8+ years of B2B lifecycle/growth marketing experience, with proven success in multi-cha