Senior Product Manager - User Growth (Growth Channels)

Responsibilities

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About
The User Growth (UG) team is responsible for the growth of ByteDance's international short video products. We help develop customized growth strategies for the products and utilize various marketing, product, and data analysis techniques to achieve business growth goals. The UG team maintains and optimizes a range of mature product growth strategies, such as paid advertising and organic user acquisition, and skillfully applies them to various businesses to drive growth. Additionally, when new growth opportunities are identified, we create new solutions to help businesses achieve breakthroughs. By joining the UG team, you will be responsible for the growth of products with billions of users and gain hands-on experience in cutting-edge growth practices.

Responsibilities
Responsible for TikTok user growth-related product strategies, activating users through Push/EDM/third-party IM and other out-of-app channels, continuously exploring growth strategies to re-activate users and improve users' retention, and being responsible for DAU growth.
Analyze the current business situation and have a deep understanding of users' needs. Through Machine Learning and iteration of rule-based strategies, working closely with the algorithm team to define, identify, and effectively dig high-value content. Design attractive users recall features and strategies to enhance user retention.
Combining business insights and user perspectives, working closely with algorithm and data teams to develop personalized strategies for different user bases and lifecycles.

Qualifications

Minimum Qualifications
- Bachelor's degree or above
- 3+ years experience as an Internet Product Manager with complete methodology and practical experience in at least one of the growth levers, such as user recall, push, email, new user retention, or having experience in content distribution strategies.
- Written, verbal, and professional communication skills
- Ability to work with cross-functional teams, such as product, interaction, and development teams.
- Can independently drive and manage projects

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

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Job Information

【For Pay Transparency】Compensation Description (annually)

The base salary range for this position in the selected city is $149000 - $279900 annually.​

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.​

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees: ​

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HS