Senior Marketing Manager I, Retailer Marketing (Ads)

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

Overview

About the Role 

We are seeking a dynamic Senior Marketing Manager II to lead our Retailer Advertising marketing. In this newly created role, you will focus on supporting retailer ads development and expansion. You’ll empower retailers through the launch of managed service marketing plans that bring their brands to life on Instacart and their White Label sites. This role requires a deep understanding of retailer and advertising network specific strategies to quarterback new program launches and drive growth for brands utilizing new and existing ads products. You will also be instrumental in scaling our team to efficiently deliver across retailers of all sizes - major national retailers to regional players. This is a unique opportunity to significantly impact the trajectory of Instacart and contribute to the growth of a rapidly advancing Retailer Advertising business.

About the Team

While you’re likely familiar with Instacart’s role in consumers’ lives—providing access to the food they love so they have more time to enjoy it together — we also have a thriving B2B business that helps retailers and CPG brands reimagine the ways in which they connect with consumers. The Commercial Marketing team is made of consumer and business-facing marketers who work to drive revenue and sales by educating, exciting, and accelerating the business for brands and retailers.

About the Job 

• Own the marketing strategy building the foundations of Retailer Ads products and drive the cross-functional group building these products for retailers
• Build retailer and ads industry relationships as a leading expert in omni-channel marketing strategies for ecommerce delivery platforms
• Own the Ads marketing strategy by being the voice of the retailer for internal product prioritization and channel development, partnering closely with Product Marketing
• Plan and coordinate Commercial, Partnerships, and Marketing teams to drive adoption of new marketing products, like Meta Off Platform
• Enable retailers to market their Marketplace and White Label storefronts alike through custom managed service and scalable ads self-serve products 
• Develop Joint Annual Marketing Plans in partnership with our monetizable retailers - co-create the strategy, channel plans, sometimes also leading the trafficking, measurement, and optimization 
• Own integration and execution strategies enabling custom marketing plans across OTT, OLV, Streaming Audio, CRM, Direct Mail, SEM, Google PLA, Paid Social, Influencer, and others
• Be the Retailer Advertising subject matter expert to communicate internally what retailers want and externally the value prop for retailers
• Partner with Product Marketing to create case studies and supporting sales materials for retailers to educate and enable merchandising and marketing levers to bring their offline customers online driving bigger baskets and higher frequency
• Drive the strategy around scalable marketing levers to extend marketing growth from custom white glove managed service to adoption of self-serve ads executions
• Leverage AI to build strategies efficiently and customize assets across retailers at scale
• Act as the ads advisor across Retailer Marketing team jumping in to external and internal conversations to guide development of ads pitches and planning
• Own ongoing executive updates and reporting on Retailer Ads Marketing workstream progress to goal, key initiatives, state of the union, and marketing campaign updates
• Collaborate with Marketing Analy