Customer Marketing Specialist

About KnowBe4

KnowBe4, the provider of the world's largest security awareness training and simulated phishing platform, is used by tens of thousands of organizations around the globe. KnowBe4 enables organizations to manage the ongoing problem of social engineering by helping them train employees to make smarter security decisions, every day.

Fortune has ranked us as a best place to work for women, for millennials, and in technology for four years in a row! We have been certified as a "Great Place To Work" in 8 countries, plus we've earned numerous other prestigious awards, including Glassdoor's Best Places To Work.

Our team values radical transparency, extreme ownership, and continuous professional development in a welcoming workplace that encourages all employees to be themselves. Whether working remotely or in-person, we strive to make every day fun and engaging; from team lunches to trivia competitions to local outings, there is always something exciting happening at KnowBe4.

 

As a Customer Marketing Specialist, you will help drive customer growth and retention through various marketing channels, including email, social media, review sites, and content. You will create and execute campaigns that boost customer adoption and success with KnowBe4's products, while also driving loyalty and retention. This role requires strong communication and organizational skills, as well as the ability to work closely with cross-functional teams.

Responsibilities:

• Develop customer marketing campaigns and programs that drive engagement, loyalty, and retention
• Create targeted marketing campaigns based on customer segments to personalize messaging and offers that help drive increased engagement and sales.
• Stimulate, nurture, and curate review activity on peer review sites and communities like G2, TrustRadius, and Gartner Peer Insights.
• Manage customer review site platforms and use reporting analytics to help optimize use of new features and functionality.
• Create compelling case studies, testimonials, and reference materials in collaboration with customer success and external vendors for use in sales and marketing efforts.
• Help track and analyze customer data to inform marketing strategies and optimize customer engagement.
• Design campaigns to increase customer participation in referral programs, user communities, peer reviews, awards, speaking opportunities, and other advocacy activities.
• Collaborate with cross-functional teams, including Product Marketing, Demand Generation, Customer Success and Product Management, to support product launches and ongoing customer marketing efforts.
• Work with Demand Generation to develop compelling upsell and cross-sale campaigns to current customers.
• Support programming and strategy efforts at KnowBe4 customer user groups and conferences 
• Help identify and validate new advocacy opportunities to support and retain customers.
• Assist in the content development and execution of automated customer journey campaigns.
• Assist in the development of future customer advocacy and reference programs.

Requirements:

• Bachelor’s degree in Marketing, Communications, or similar field, or Equivalent working experience required
• At least 1 year of experience in communications, marketing, analytics, customer success or a related field
• Experience creating and executing marketing campaigns and programs that drive customer engagement and advocacy
• Previous experience in the IT Security or SaaS technology industry a plus
• Proficient in Salesforce customer database or similar customer relationship management (CRM) system
• Proficient in HubSpot or similar marketing automation and smart list optimization to build and optimize the right nurturing tracks and marketing touchpoints to the customer
• Past experience with social media platforms and user communities like X, LinkedIn, and Spiceworks to identify and nurture customers, and monitor conversations about the competitive landscape, a plus
• Experience with Gmail and Google Docs
• Experience with MS Office (Word, Excel, Powerpoint)
• Prefer working in a collaborative, cross-team capacity: This role requires you to work across functions and departments
• Excellent communication skills -- you will interact with customers and cross- functional teammates regularly
• Excellent command of all marketing tactics, not just email
• Strong writer and content creator (including product sheets, ebooks, and other customer-facing resources)
• Ability to identify good product marketing 
• Ability to develop various educational techniques to help customers understand our products
• Excellent time m