Campaign Performance Lead

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Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.gannett.com


The Campaign Performance Lead is a meticulous and data-driven expert in Google Analytics 4 (GA4) and is responsible for analyzing and reporting on our marketing campaigns to ensure optimal performance and return on investment (ROI). Utilizing GA4 and other analytical tools, this position tracks, analyzes, and identifies trends that inform smarter decision-making across all marketing channels. Insights drive customer growth and retention, optimize acquisition channels, enhance user experiences, and maximize lifetime value through actionable, data-driven strategies.
Key Responsibilities
• Analyze digital marketing campaigns across multiple channels, including paid search, display, social media, email, and more, using GA4 and other analytics platforms.
• Configure and monitor GA4 properties to track and measure key performance indicators (KPIs) and campaign success. Ensure accurate event tracking and user flow to optimize conversion rates.
• Use GA4 data to create detailed reports and dashboards that provide actionable insights and recommendations for campaign optimization and strategy improvements.
• Monitor performance across various marketing channels, identifying trends, opportunities, and areas for improvement.
• Work closely with the digital marketing, creative, and product teams to ensure campaigns are aligned with business goals and properly tracked.
• To inform future campaign strategies, and provide insights into customer behavior, audience segmentation, and engagement.
• Ability to interpret large sets of data and translate them into clear, actionable insights for marketing teams.
• Excellent communication skills, with the ability to present data findings to both technical and non-technical stakeholders.
• Strong attention to detail and troubleshooting skills to ensure accurate data collection and reporting.
Requirements
• Established background in data analysis with proficiency in analytical tools and software such as Google Analytics, SQL, Tableau, Excel, and other data visualization tools.
• Experience with automation tools (e.g., Google Data Studio, Power BI).
• Familiarity with SEO, SEM, and social media metrics; financial metrics; and publishing KPI’s.
• Industry background in Publishing or Subscription Services company preferred.
• Self-directed, a willing collaborator, and enjoys working in a team environment.
Qualifications
• Bachelor’s Degree with 3+ years of experience in digital marketing analytics, with a strong focus on campaign analysis and GA4 implementation.
• Experience with Google Tag Manager (GTM) and setting up tags for accurate data collection.
• Familiarity with other analytics tools such as Google Ads, Facebook Analytics, or other marketing platforms.
• Advanced Excel skills for data analysis and visualization.
• Good interpersonal, communication, and presentation skills.
Must be able to work remotely; Must have access to reliable, fast-speed internet.
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The annualized base salary for this role will range between $70,000 and $85,000.  Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role