Manager, Programmatic
KnownAbout the role
WE HAVE CREATED A WORLD WHERE ART AND SCIENCE ARE BEST FRIENDS
Known is a modern marketing company engineered for the unprecedented opportunities and challenges facing marketers today. We are about 200+ people strong, pairing PhD data scientists with award-winning creatives, strategists, engineers and expert research teams to produce some of the most innovative and cutting-edge creative work in culture. We believe that when creative truly collaborates with science, strategy, and technology, amazing things can happen.
Ad Age touted that “Known may be the ultimate example of a full-service agency,” and honored us with two prestigious recognitions this year: #3 on The A-List as one of the top agencies in the world, and Ad Age’s Data & Insights Agency of the year for the second year in a row. Without our incredible partnerships with our clients, spanning across the leading brands in finance, technology, entertainment, media, CPG, real estate, and many other categories, honors like this could not be possible, and also have helped us earn additional awards and recognitions over the years like: Emmys, Clios Entertainment and Sports Awards, Effies, Cannes Lions Awards, ProMax Agency of the Year, and Digiday’s Most Innovative Media Agency to name a few.
We couldn’t create this award-winning work without seeking out and hiring the best talent. What does it mean to be a Knowner? We are curious innovators, knowledge-hunters who are constantly challenging ourselves to do better and be better for our clients, for our team and for our world at large. Our offices around the U.S. are open and while most of our people work in a hybrid setting, we are a distributed workforce with a number of Knowners working remotely.
BUT ENOUGH ABOUT US, LET'S TALK ABOUT YOU
About the role:
Known’s Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars. We partner with our clients to translate their business goals into meaningful metrics, and buy media across all channels to drive those target outcomes. We are looking for someone to join the team and work alongside data analysts, data scientists, media buyers, and software engineers.
As a Programmatic Manager, you'll drive the success of programmatic media campaigns through end-to-end management for dedicated client portfolios, overseeing precise implementation and daily execution. This position calls for a seasoned programmatic expert who can not only deliver outstanding campaign results but also effectively guide and grow junior team members, ensuring their development and efficient workload management
WHAT YOU’LL DO
- Supervise and mentor a Senior Programmatic Analyst, providing guidance and support to ensure high-quality campaign execution and continued career development
- Formulating and implementing strategic programmatic media initiatives that support client objectives and align with broader business objectives
- Unify strategic execution through cross-functional team collaboration with other media channels, including social, search, and addressable TV
- Assessing campaign performance to draw insights and drive improvements through informed, data-centric decisions
- Working closely with internal teams and clients to ensure alignment of objectives and facilitate effective communication
- Identifying, addressing, and resolving technical issues or obstacles that arise during execution
- Participate in our internal research and development for automation, optimization, and machine learning
- Building and maintaining relationships with programmatic vendors and partners to leverage the best tools and solutions available
- Stay current on programmatic advertising trends, technologies, and best practices
WHO YOU ARE AND WHAT YOU HAVE
- A BS/BA degree from an accredited college or university. STEM degrees are preferred
- 3+ years of hands-on experience in programmatic media campaign management within an agency or in-house marketing team.
- Extensive experience managing and optimizing campaigns across major DSPs is essential, preferably including The Trade Desk, Amazon DSP, and Google DV360.
- Demonstrated ability to drive outstanding results, monitor KPIs, and implement data-driven optimizations across diverse programmatic channels (display, video, CTV, audio)
- Proactive in identifying new opportunities and solutions, including test and learn experiments
- Demonstrating exceptional attention to detail to ensure precision and accuracy in all aspects of work
- Keen interest in staying updated with industry trends and inn
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