Channel Marketing Manager, College & Commercial

Position Title: Channel Marketing Manager, College & Commercial
Location: Indianapolis, IN (Must be willing to travel up to 25%)
Starting Pay: $70-95K base salary DOE

THE MOST TRUSTED NAME IN CELEBRATING STUDENT MILESTONES – HERFF JONES
Herff Jones is the leading provider of graduation and educational products and services designed to inspire achievement and create memorable experiences for students. Herff Jones' products include class rings and jewelry, caps and gowns, yearbooks, diplomas, frames, announcements, and Greek accessories as well as motivation and recognition programs.
Since 1920, our team has worked alongside students, faculty, and staff on campuses nationwide to help build a stronger community and celebrate student milestones. Our continued success relies on hiring extraordinary talent, with a passion for making a difference and eagerness to roll up the sleeves, to help us write the story of our next 100 years.
Position Summary:
The C&C Channel Marketing Manager is responsible for formulating, directing and coordinating fully integrated marketing campaigns that support business growth strategies and B2C marketing needs for the College & Commercial Division. The CMM will serve as a business partner and subject matter expert to the Greek Account Manager channel. This role must be results-driven and develop benchmarks for each marketing initiative.
The CMM must have a deep understanding of the market, the industry and the consumers. The CMM will collaborate with the different business leaders to identify key channel opportunities to drive revenue growth. This person will act as the primary point of communication to develop and execute sales programs, enhance marketing efforts, and elevate the customer experience.

Core Activities:
• Develop and execute channel marketing plans and strategies to achieve sales targets and maximize brand exposure across various channels
• Lead the conception, execution and reporting of integrated, revenue producing marketing campaigns that leverage email marketing, digital and content marketing, event strategies and direct mail
• Coordinate all marketing communication between enterprise marketing and the C&C channel
• Recommend marketing techniques and tactics suited to local market dynamics
• Monitor and adjust field marketing programs regularly to evaluate their efficiency and effectiveness
• Develop visual and merchandising standards to be implemented across markets
• Develop event marketing plans that create engaging experiences for consumers to drive orders and improve brand awareness
• Develop and implement content for websites, including core brand sites as well as social media platforms
• Ensures the quality, clarity and relevance of all Greek creative assets as it relates to brand vision and execution, and social and digital expertise
• Assist in coordinating and participating in national level events, tradeshows and conferences
Success Indicators:
• 7+ years’ experience in a multi-faceted marketing role, including advertising, brand management and digital marketing
• Demonstrated success applying research insights in the content and technology landscape
• Ability to communicate reports with ROI accomplishment
• Demonstrate strong project management skills and cross functional leadership
• Excellent communication skills- verbal and written- and strong interpersonal skills
• Strong people and management skills to interact with customers, sales teams and marketing
• Ability to plan, organize and prioritize initiatives and develop road maps for execution
• A positive get-it-done attitude that persists regardless of obstacles and fosters collaboration and input from the team as a whole
• Must be willing to travel up to 25%

Education/Certifications Required:
• Bachelor’s degree in marketing, Business or equivalent work experience.


JOIN THE BEST TEAM ON THE FIELD IN SPORT, SPIRIT & ACHIEVEMENT
About Herff Jones:
Indianapolis-based Herff Jones is the leading provider of graduation and educational products and services designed to inspire achievement and create memorable experiences for students. Herff Jones’ products include class rings and jewelry, caps and gowns, diplomas and announcements as well as motivation and recognition programs. Focused on building long-term relationships through a nationwide network of over 1,400 employees and sales partners, the professionals at Herff Jones have been helping elevate the student experience throughout the lifelong journey of education for more than 100 years. For more information about Herff Jones, please visit www.herffjones.com.

Herff Jones, Inc. and its affiliates are equal opportunity employers and maintain affirmative action plans to recruit, retain, develop, and promote