Experience Product Marketing Manager

Position Summary

Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We’ve grown into one of THE most recognized global brands. We consider ourselves “relentless pioneers” that push boundaries and defy barriers. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA’s ENERGY STAR® Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations.

People | Excellence | Change | Integrity | Co-prosperity

Role and Responsibilities

The Experience Product (services) Management team is organized under the Senior Vice President of Service & Product Management. This team is tasked with developing and executing the go-to-market strategy for Samsung Health in the US market. This includes service planning, value proposition definition, situation analysis, creating business cases, driving go-to-market plans, service product marketing, and leading cross-functional teams to execute those plans.

The Experience Product Manager will lead product management responsibilities for Samsung’s category defining innovation of Samsung Health & Samsung Health Monitor App & Services. The Experience Product Marketing Manager will lead interactions with HQ and the North America Digital Health team to plan future services and app developments as well as customer communications.

This position requires a blend of analytical skills, strategic thinking, and organizational influence. Key success factors in this role include strong project management skills, attention to detail, statistics/finance acumen, enthusiasm, a self-starter attitude, practicality, agility, collaboration and communication. Our business is evolving—we are looking for a creative and dynamic individual to bring a fresh approach to help drive the business.

The Experience Product Manager will report to the Director of Experience Product Management. This position will have significant interaction and work collaboratively with the business planning, marketing, retail, finance, legal, product development, customer support, HR teams, and frequently interact with Senior Leaders within and outside the organization.

Role & Responsibilities

• Contributes to maximizing usage and targeting net-gain and retention of users by managing the product roadmap, priorities and developing product strategy to meet the target audience for the product and active user growth

• Coordinates on-time completion & contribution to create GTM deliverables based on the process between departments

• Routinely collects the Voice of Customers (VOC) from various channels to provide the market-driven VOC to Korea’s product team and R&D

• Assists with defining consumer segments, areas of focus, and product competitiveness by working closely with the CXI team and other partners internally and externally

• Collaborates with SEA Account teams to ensure sell in of new products

• Formulates GTM strategies for all new products

• Executes project management tasks for successful launch operations

• Manage consumer insights platform

Minimum Qualifications

• Bachelor’s degree, preferably in Business, Technology, or related field, and 6+ years of relevant experience

• Excellent verbal and written communication skills, with an ability to interact effectively with people in a variety of corporate roles

• Advanced skills using Microsoft Word, Excel and PowerPoint

• Solid financial acumen, and creation and use of business metrics and market research

Preferred Qualifications:

• Master’s degree preferably in Business, Technology, or related field

• Strong preference for experience within software or other technology companies, public company experience a plus

Skills and Qualif