Workplace/Internal Communications Senior Manager

Job Description

Hybrid: This role is categorized as hybrid. This means the successful candidate is expected to report to Warren, Michigan or Mountain View, California, three times per week, at minimum.

This job may be eligible for relocation benefits.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

About GM:
General Motors (NYSE: GM) is driving the future of transportation, leveraging cutting-edge technology to build safer, smarter, and cleaner cars, trucks, and SUVs. GM offers a growing portfolio of efficient and innovative gasoline-powered vehicles, and the industry’s broadest range of EVs. Learn more at GM.com.

About GM Communications:

The communications team at General Motors focuses on impact and driving transformation through storytelling. We engage with media, employees, influencers, stakeholders, and consumers to amplify our company’s reputation and our products and services. We are broad thinkers, team first, and subject matter experts in our field. We have a relentless focus on our mission and our customers. We collaborate across the business, lead with insights, and always ask how we can use communications to add value to the enterprise. 

The Role:

The Workplace/Internal Communications team at GM is seeking a Manager of Internal Communications to lead strategic initiatives that enhance the employee experience, foster trust and pride in leadership, and support key employment initiatives impacting our global workforce. This is a pivotal role for an experienced communications manager who thrives at the intersection of strategy, storytelling, and employee engagement. The ideal candidate can proactively shape internal narratives while navigating complex challenges with discretion and impact. This is an opportunity to partner with our HR leadership team to help shape the future of work for a global company—driving strategic communications that builds connection, clarity, and confidence across our workforce. If you’re passionate about impacting employee experience at scale, we’d love to hear from you.

What You'll Do (Responsibilities):

• Develop & Execute Global Internal Communications Strategy: Lead the strategy and execution of communications programs that enhance the employee experience and build confidence in leadership.

• Employment Initiatives: Develop communications strategies that support workforce initiatives, organizational changes, and leadership priorities to ensure seamless transitions and strong employee buy-in.

• Leadership Communications: Shape messaging and platforms that amplify leadership voices, ensuring transparency, authenticity, and inspiration in internal storytelling.

• Integration with External Communications: Collaborate with external communications teams on issues that require a unified approach across internal and external stakeholders.

• Measurement & Continuous Improvement: Leverage data and employee insights to measure effectiveness and continuously refine communication strategies for maximum impact.

Additional Job Description

Required Qualifications:

• Bachelor’s degree in communications, public relations, or related field

• 5+ years of experience in internal communications, corporate communications, or a related field

• Proven ability to develop and execute high-impact internal communications strategies for a large, complex organization

• Strong writing and storytelling skills, with experience crafting executive messaging and internal campaigns that inspire and engage

• Experience in issues management and crisis response, with the ability to navigate sensitive topics

• Experience working with global teams and diverse workforces in a fast-paced, highly matrixed environment

• Ability to work cross-functionally, influencing and collaborating with HR, legal, communications, and business leadership

COMPENSATION: The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of the California Bay Area.

• The salary range for this role is $98,900 to $158,000. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual perform