Copilot Consumer Web Lead

The Consumer Marketing Team is leading marketing transformation at Microsoft through our immense reach and optimization of key digital channels through compelling web experiences, search optimization and experimentation. Concurrently, Artificial Intelligence (AI) is fundamentally changing how people interact with our web experiences and our products, further accelerating our marketing transformation. Come join our team to be part of the AI revolution by leading the consumer web experiences for our AI product, Copilot, and make a difference at Microsoft.  

The Copilot Consumer Web Lead is responsible for the overall web strategy and experiences for our AI product, Copilot, for our consumer audiences worldwide. We're looking for a driven thought-leader for web experiences, an agitator who’s not happy with the status quo, and someone with a proven track record navigating either new or complex organizations in pursuit of exceptional performance in web experiences.  

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.

Please note this position requires being onsite. By applying to this U.S. based position, relocation does not apply/is not provided for the role.

Responsibilities

Business Strategy and Planning  

• Recommends and aligns priorities for integrated marketing with internal and external stakeholders. Enables the change management necessary to drive the go-to-market (GTM) strategy. Sets direction for business groups, Product Marketing, and Business Planning teams to develop impactful GTM strategy, plans, launch activities, customer segmentation, and/or promotional strategies that drive revenue growth via customer engagement and monetization for products across business areas. Uses deep knowledge of customer segments to identify new areas of investigation and optimize the scope of research to ensure specific business needs are addressed.
• Sets plans and strategies for marketing campaigns, programs and promotions for a limited range of business areas by collaborating with internal teams (e.g., Product Marketing, Business Operations, Campaign Management, Business Intelligence, Engineering). Uses understanding of business to share insights, align priorities, and document campaign planning and execution decisions through internal collaboration. Sets direction for the development and curation of content and customer journeys designed to engage customers while taking diversity, inclusion, and accessibility into consideration.
• Identifies opportunities and sets direction for digital channel (e.g., Web, relationship marketing, social media, digital acquisition, search engine optimization [SEO]/search engine marketing [SEM]) strategy, development, and content curation. Owns, measures, delivers, and optimizes key metrics and reporting on marketing activities across channels and platforms. Creates reports and analyses of customer metrics to identify opportunities to improve engagement with customers by collaborating with engine owners. Acts as an internal expert on digital channels and helps to educate the team on principles and practices. Recommends digital channel strategy by leveraging deep knowledge of industry dynamics, identifying potential customers and their current and future needs, and monitoring the competition. Leverages customer targeting, segmentation tools, and various metrics to provide recommendations to continually update and improve customer experiences (e.g., optimize segments, spend, performance, improve digital channels).
• Manages execution planning and supports end-to-end execution. Assists with the development of a program recommendation, working closely with the operations partners