Director, Growth Marketing

Our Company:

At Cerebral, we're on a mission to democratize access to high-quality mental health care for all. We believe that everyone everywhere deserves to get the care they need, and are striving to make care convenient and accessible, while tackling the stigmas that surround mental illness.

Since launching in January of 2020, Cerebral has scaled to provide mental health services to more than 700,000 people in all fifty US states. With support from investors like SoftBank, Silver Lake, Access Industries, Bill Ackman, WestCap, and others, and impactful leaders like you, we’ll continue to democratize mental health care and double down on clinical quality and deliver exceptional client outcomes for years to come. With a heavy focus on clinical quality and safety in all that we do, we’ve accomplished excellent outcomes for hundreds of thousands of clients:

• 82% of clients report an improvement in their anxiety symptoms after using Cerebral.  
• 75% of clients who report improvement in their depression see improvement within 60 days.  
• 50% of clients who initially report suicidal ideation no longer harbor suicidal thoughts after treatment with Cerebral.

This is just the beginning for Cerebral, and we won’t stop building, growing, and iterating until everyone, everywhere can access high-quality, evidence-based mental health care without high costs and/or long wait times. We’re looking for mission-driven leaders who share these values, and we need your help as we transform access to high-quality mental health care in the United States and beyond.

The Role:

The Director of Growth Marketing will be responsible for developing and executing innovative, omnichannel marketing strategies to drive awareness, purchase intent, lead generation, and customer acquisition.  If you are a results-driven and strategic growth marketer with experience in creative development and marketing technology implementation, we would love to hear from you. Join us on our mission to revolutionize mental healthcare and make a meaningful difference in the lives of millions of people.

Who you are:

• 7+ years of  experience in digital marketing and/or growth marketing. 
• Bachelor's degree in Marketing, or a related field. MBA preferred.
• Demonstrated ability to manage multiple projects through strong prioritization and planning skills and ability to deliver strong polished presentations.
• Proven track record of taking ownership and driving business results through data-driven marketing strategies in a high-growth company.
• Strong understanding of digital marketing channels, including SEM, social media, and email marketing.
• Experience with marketing platforms and CRM systems (e.g., Iterable, Segment) to optimize marketing campaigns and customer lifecycle management.
• Proficient in data analysis and reporting tools (e.g., Looker, Heap) to track and analyze marketing performance.
• Excellent leadership and team management skills, with the ability to collaborate and motivate cross-functional teams.
• Strong analytical and problem-solving skills, with a strategic mindset and ability to translate data into actionable insights.
• Experience in creative development, including overseeing the development of marketing assets and ensuring brand consistency.
• Excellent communication and presentation skills, with the ability to effectively convey complex marketing strategies and results to both technical and non-technical stakeholders.
• Passion for mental health and a commitment to making a positive impact in the lives of individuals struggling with mental health issues.

How your skills and passion will come to life at Cerebral:

• Develop and Execute Growth Marketing Strategy: Collaborate with the internal and external teams to develop a comprehensive growth marketing strategy that aligns with the company's goals and objectives. Identify key growth opportunities, target audience segments, and channels to drive user acquisition and revenue growth.
• User Acquisition: Lead the development and execution of marketing campaigns across various channels, including digital advertising, CRM, SEM, social media, direct mail, affiliates, podcast, strea