SAP Sr. Partner Marketing Manager

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Job Overview 

We are hiring for a Senior Partner Marketing Manager to take immediate ownership of the strategy, development, and execution of joint marketing plans with strategic value-added reseller (VAR) partners. 

 

In this role, you will shape and influence how Partner Marketing can help drive the best results with and through partners at scale. Working with stakeholder teams (partner, sales, field and solution marketing) to develop and implement marketing programs that build awareness, create demand for SAP solutions - with and through strategic VAR partners, that drive measurable business impact and results.  

 

Our ideal candidate will be data driven, have a partner-first mindset and must have prior experience building and executing strategic plans with large partners using various marketing channels, including digital. You will be a primary marketing contact for local and international partners—intercultural awareness and the ability to work with dispersed and remote teams is a must. 

 

 

Responsibilities 

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Be the SAP Trusted marketing advisor to partner, developing trust-based relationships.  

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Understand partners’ needs - identifying opportunities for growth, creating innovative solutions, and evolving marketing strategies to help their partners reach their goals.  

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Foster a disciplined Joint marketing planning approach, aligning SAP corporate marketing, partner ecosystem and regional priorities with partner business objectives. 

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Build joint marketing plans with partners, including lead and opportunity business forecasting; and land support with executives and share progress against the plan and track performance.   

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Manage Investment strategy (MDF/BDF) for covered partners and optimize across partners’ marketing plans and programs to drive demand generation and ROI. 

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experience in developing and implementing GTM strategies.  

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Strong data-driven business acumen and analytical skills to accurately measure campaign performance or partner success and adjust strategies accordingly, as required. 

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Develop metrics & KPIs, maintain marketing scorecards, MBRs & QBRs to track and report performance to stakeholders, both internal and external.  

 

Qualifications 

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College degree (MBA/Master’s preferred)  

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5+ years of relevant work experience in partner marketing, channel marketing or B2B marketing.  

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Prior owner of marketing relationship with large partners (VARs, SIs, ISVs, etc.), resulting in annual joint marketing plans. 

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