About us

Rural King is America’s Farm and Home Store, providing essentials to the communities we serve. With a wide array of necessities ranging from food and feed to farm and home products, Rural King serves over 150 locations across 17 states and is constantly expanding. Our annual sales exceed $2.5 Billion, and our heart beats in Mattoon, IL, home to our corporate office, distribution center, and flagship store.

 

One thing our customers appreciate is our unique shopping experience, complete with complimentary popcorn and coffee. It's just one way we show our appreciation for their support.

 

At Rural King, we value our associates and strive to create a positive, rewarding workplace. We offer growth opportunities, competitive benefits, and a people-first environment where dedicated individuals come together to serve rural communities passionately. Join us, and you'll find not just a job but a chance to grow professionally, contribute meaningfully, and make a difference in the lives of those we serve.

 

How we reward you

401(k) plan that provides a 100% match on the first 3% of your contributions and 50% of the next 2%

Healthcare plans to support your needs

Virtual doctor visits

Access to Centers of Excellence with Barnes Jewish Hospital and Mayo Clinic’s Complex Care Program

15% Associate Discount

Dave Ramsey’s SmartDollar Program

Associate Assistance Program

RK Cares Associate Hardship Program

24/7 Chaplaincy Services

Company paid YMCA Family Membership

What You’ll do

 

As a Division Manager, Marketing Planning & Creative, you will be leading the strategic development, execution, and optimization of integrated marketing initiatives while overseeing creative direction across multiple channels. This role combines brand strategy, campaign planning, creative leadership, cross-functional collaboration, and performance analysis to drive business growth, customer engagement, and brand consistency.

 

Marketing Strategy & Planning

• Develop and execute comprehensive marketing strategies aligned with organizational goals and revenue targets.
• Lead annual and quarterly marketing planning processes, including campaign calendars, budgets, and resource allocation.
• Analyze market trends, customer insights, competitor activity, and campaign performance to inform strategy.
• Collaborate with executive leadership and business units to identify growth opportunities and marketing priorities.
• Establish KPIs and performance metrics to evaluate marketing effectiveness.

Creative Leadership

• Direct the development of creative concepts, brand messaging, and visual identity standards.
• Oversee the creation of marketing materials including digital campaigns, advertising, social media, presentations, video, print collateral, and promotional assets.
• Ensure brand consistency across all internal and external communications.
• Manage creative review and approval processes to maintain quality and alignment with strategic objectives.
• Lead brainstorming sessions and foster innovation within the creative team.

Team Management

• Supervise marketing planners, graphic designers, copywriters, content creators, and external agencies/vendors.
• Provide coaching, mentorship, and professional development opportunities for team members.
• Establish team goals, monitor productivity, and conduct performance evaluations.
• Promote a collaborative, results-oriented, and creative work environment.

Campaign & Project Management

• Oversee end-to-end campaign execution from concept through launch and post-campaign analysis.
• Coordinate timelines, deliverables, and workflows across departments.
• Manage marketing budgets and vendor relationships effectively.
• Ensure projects are completed on time, within budget, and according to brand standards.

Digital & Performance Marketing

• Guide digital marketing initiatives including email marketing, social media, SEO/SEM, content marketing, and paid advertising.
• Monitor analytics dashboards and optimize campaigns based on data-driven insights.
• Support lead generation, customer retention, and brand awareness objectives.

Preferred Qualifications

• • Experience managing integrated marketing campaigns across multiple markets or divisions.
  • Familiarity with CRM, marketing automation, and AI-driven marketing tools.
  • Expe