Senior Associate, Strategy and Integrated Marketing

Location Designation: Hybrid - 3 days per week 

 

 

Business Unit Overview  

In Marketing, you’ll dive into a world of diverse opportunities, crafting innovative campaigns, managing impactful content, and fostering meaningful connections with key audiences. Collaborate with experts across brand, digital, and strategy, leveraging data and insights to drive decision-making, unlock new growth potential, and optimize our differentiating capabilities. 

 

 

Role Overview:  

When you join New York Life, you’re joining a company that values development, career growth, collaboration, innovation, and diversity & inclusion.  We are a company with 175+ years of history – with a strong emphasis on growth. To foster that growth and innovation, New York Life is looking for a talented individual to join our Marketing Team as Senior Associate, Strategy and Integrated Marketing to support the strategy development and execution of integrated marketing plans that provide consistent message and coherent experience to our target audience across various marketing channels. The role requires strong analytical skills, creative thinking and a deep understanding of marketing channels and how to maximize their effectiveness through a coordinated marketing approach.

The Marketing Strategy and Integrated Marketing Team works closely with Marketing and other cross-functional leaders to help define & articulate the growth strategy for Marketing, including strategic partnership opportunities. This team also partners with Senior Leaders in the various business and functional areas across New York Life to understand their digital marketing needs and supports development and execution of strategic initiatives and solutions to address those needs.

 

What You’ll Do:  

The team’s role typically includes framing and analyzing complex and often ambiguous business problems, identifying growth opportunities, implementing innovative solutions, and playing a key role in informing and influencing decision making to ensure brand and marketing strategy are aligned to enterprise goals.

 

• Support team leadership in defining transformational growth strategies to drive new customer acquisition, increase customer retention and maximize customer lifetime value.
• Develop integrated marketing plans that encompass an appropriate mix of traditional, and emerging marketing channels, ensuring consistency and alignment with New York Life’s business, brand and marketing strategy.
• Identify and leverage the most suitable marketing channel mix to engage our target audience effectively. Stay ahead of industry trends and emerging platforms, exploring opportunities in social media, content marketing, email marketing, SEO, paid advertising, events, Sponsorships and more.
• Understand the audience, market, and competitive landscape to deliver differentiated programs by scenario.
• Oversee development of content and messaging for integrated programs to ensure consistency across touchpoints and work with channels to optimize messaging based on their priorities
• Support the execution of integrated marketing plans by partnering with various channel teams and coordinating across stakeholders.
• Continually optimize performance across the marketing mix and deliver insights and opportunities. Utilize data-driven insights to measure and analyze the effectiveness of marketing campaigns - providing actionable recommendations for optimization and future campaigns
• Support business planning for the growth initiatives
• Assist with change management to minimize disruption and drive the adoption of new initiatives.
• Support agenda and material development for meetings with senior executives

 

 

What You’ll Bring:

• Bachelor’s degree required, in business, marketing, or a related field strongly preferred.
• 5+ years of functional experience in marketing, brand or management consulting. Internal experience is a plus.
• Experience in financial services is a plus.
• Possess a strong understanding of marketing principles, channels, and tactics, including digital marketing strategies and emerging trends