Integrated Marketing Manager, Cheese

Bel, makers of iconic cheese brands including Babybel, The Laughing Cow, and Boursin, is a growing global company that values your contributions, strives to create a sense of belonging for everyone and offers career growth and development opportunities, as well as competitive total compensation and meaningful well-being benefits from day one. For All, For Good, our company signature, reflects Bel’s commitment to sustainability and healthier and responsible food for all. Bel Brands USA has been named Chicago's "101 Best and Brightest Companies to Work For" for 10 years in a row. The company is headquartered in Chicago and operates three manufacturing plants in Little Chute, WI, Leitchfield, KY, and Brookings, SD.

Job Description Summary

The Manager of Integrated Marketing, Cheese will be responsible for translating Bel Brands’ business goals (sales growth through Household penetration gains) into actionable Marketing Communication objectives, which in turn inform the development and execution of Integrated Marketing plans. This person will be our agency partners day-to-day contact, proving constructive feedback behind closed doors and be their biggest cheerleader in front of other stakeholders at Bel (Brand Teams, Customer Teams, Finance, etc.). As the day-to-day point of contact with our agency teams, this person will be accountable for the accurate and timely delivery of campaign elements, reports, and billing details from our agency partners. This is a hybrid role, based in our Chicago Bel Brands USA office.

In addition to guiding our agencies’ development and seamless execution of marketing campaigns, this person will work with the Director of Integrated Media Communications, Bel US to uncover and translate actionable learnings to other departments. To be successful in this role, this person will need to demonstrate subject matter expertise in a variety of ways across different sets of stakeholders:

• Demonstrate to internal stakeholders at Bel who are less familiar with integrated marketing how investment and performance translates into short- and long-term business results  
• Demonstrate to external stakeholders an understanding of how tactical nuances (partnerships, platforms, KPIs, audiences, etc.) impact the plans from other members of the Integrated Agency Team, and our collective ability to achieve our business and communication objectives
• Demonstrate to all stakeholders an understanding of Integrated Marketing’s role within Bel, and an appreciation and curiosity for other team members’ contributions

Job Responsibilities & Tasks:

1. Support the development of marketing campaigns through all stages of the process by informing and enhancing briefs, partner with brand and agencies alike to facilitate the completion of deliveries in timely manner, and help summarize campaign performance during and post campaign to a variety of stakeholders; in addition to finding ways to improve  
2. Manage the finances of the Cheese Business integrated marketing budget, ensuring we have the funds to execute campaigns as planned and pay partners in a timely manner
3. Partner with our Global IMC counterparts to share learnings and best practices, leveraging the Groupe’s resources and partnerships with publishers, platforms, and MarTech when possible;
   be the voice of the US market whenever challenges arise or additional support is needed
4. Contribute to Marketing and Brand Team conversations by sharing best practices, campaign learnings, and innovation opportunities to better to connect consumers to our brands
5. Partner with Brand and Shopper Marketing teams to ensure cohesion across full consumer journey and eliminate overlap or redundancies

Key Performance Indicator (KPI):

1. Development and stewardship marketing campaigns that deliver above benchmark gains to brand health and household penetration, with improved effectiveness over time.
2. Improved efficiency of our agency partners’ hours (time spent to produce best in case work)
3. Accuracy of campaign performance data &a