Field Marketing Manager

Benefits:

• Company parties
• Competitive salary
• Dental insurance
• Employee discounts
• Flexible schedule
• Free food & snacks
• Health insurance
• Opportunity for advancement
• Paid time off
• Training & development
• Vision insurance

 GENERAL SUMMARY: 
The Field Marketing Manager will be responsible for developing and executing innovative field marketing strategies, fostering local community relationships, and orchestrating engaging brand experiences to enhance brand visibility, drive customer engagement, and support business objectives. This role will collaborate closely with the Social Media and Interactive Marketing Manager to ensure alignment between field marketing efforts and social media initiatives, creating integrated campaigns that maximize brand impact across both offline and online channels. The  Field Marketing Manager must maintain all duties and responsibilities as set forth below. 
PRINCIPAL DUTIES AND RESPONSIBILITIES: 
Concept Marketing: Develop and execute comprehensive field marketing plans tailored to each restaurant concept including Cafè Lola, Saint Honorè Doughnuts and Beignets and 3 Little Chicks, aligning with overall brand objectives and business goals. 

• Conduct thorough market research to understand local demographics, consumer preferences, and competitive landscape. 
• Identify strategic opportunities for brand exposure, community engagement, and sales growth in each target market. 
• Create detailed marketing strategies, including tactics such as local events, promotions, partnerships, and grassroots outreach. 
• Build strong relationships with local communities, businesses, and organizations to identify partnership opportunities for events, promotions, and collaborations. 
• Proactively reach out to local organizations, influencers, and community leaders to establish mutually beneficial partnerships. 
• Negotiate partnership agreements and sponsorship opportunities to maximize brand visibility and drive customer acquisition. 
• Maintain ongoing communication and collaboration with partners to ensure successful execution of marketing initiatives. 
• Coordinate and oversee the planning and execution of local events, pop-ups, tastings, and other promotional activities to drive customer engagement and loyalty. 
• Lead the planning process for all local events and activations, including venue selection, logistics coordination, and vendor management. 
• Develop engaging event concepts and themes that align with brand identity and resonate with target audiences. 
• Work closely with restaurant teams to ensure seamless execution of events and deliver exceptional guest experiences. 
• Coordinate and oversee the planning and execution of local events, pop-ups, tastings, and other promotional activities to drive customer engagement and loyalty. 
• Lead the planning process for all local events and activations, including venue selection, logistics coordination, and vendor management.
• Collaborate with restaurant managers and staff to ensure seamless execution of marketing initiatives at the store level, providing guidance and support as needed. 
• Provide training and resources to restaurant staff on marketing programs, promotions, and brand messaging. 
• Regularly communicate marketing priorities, deadlines, and expectations to ensure alignment and compliance at the store level. 
• Foster a culture of teamwork and collaboration between marketing and operations teams to drive collective success. 
• Manage and track marketing budgets for field marketing activities, ensuring cost-effective allocation of resources and maximizing ROI.
• Develop detailed budgets for field marketing initiatives, allocating funds based on strategic priorities and anticipated returns. 
• Monitor spending against budget allocations, tracking expenses and analyzing performance to optimize resource allocation. 
  Provide regular budget updates and financial reports to management, highlighting variances and recommendations for adjustments. 
• Conduct market research and analysis to stay informed about local market trends, competitor activities, and customer preferences, leveraging insights to inform marketing strategies. 
• Monitor local market trends, consumer behavior, and competitor activities to identify opportunities and threats. 
• Analyze sales data, customer feedback, and marketing metrics to evaluate the effectiveness of marketing initiatives and inform future strategy. 
• Stay informed about industry best practices and emerging trends in field marketing, continually seeking opportunities for innovation and improvement. 
• Work closely with the Social