Director, Account Engagement Marketing, Rare Diseases

Job Title: Director, Account Engagement Marketing, Rare Diseases

Location: Cambridge, MA

About the job

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.​

Sanofi US Rare Diseases have modernized a successful 30+ year rare disease business so that we are positioned to deliver new therapies over the next 5 years and maintain our leadership position in the pharma environment. We operate in an innovative model that focuses on solutions-focused engagement with major accounts, focusing on stakeholders who comprise the total office call. The Director, Account Engagement Marketing will focus on digital and HCP omnichannel strategy in rare diseases. This is a hybrid position, with a requirement of 3 days/week in the Cambridge, MA office.

Main responsibilities:

Across the Rare Disease franchise, we have 6 therapeutic areas with 7 marketed in-line products, and 4 launches over the next 3 years. This role will be expected to provide account and HCP digital engagement expertise across the portfolio. This role reports to the Head, Account Engagement Marketing and leads the omnichannel execution experience for healthcare providers (HCPs).

• Lead omnichannel strategy and content development for in-line and launch products including: Partner with Director, Account Engagement Marketing to develop AI-driven next best action ecosystem and content generation platform.

• Management of AI workstreams and Market Development Specialist automation strategy for Fabry & Gaucher portfolio.

• Creation and optimization of digital engagement strategies with dynamic targeting.

• Create launch website and maintain in-line websites.

• Optimize HCP digital personas & content journey in-line & build HCP digital persona journey and content for launch opportunities.

• Own SEO & SEM in-line product strategy and pull through brand strategy for digital activations.

• Execute performance measurement and customer intelligence analysis to continuously improve experience.

• Partner with Sanofi's GTMC & Digital Accelerator teams to Optimize connected website experience and messaging deployment.

• Develop and maintain content calendars aligned with key events.

• Establish and track performance metrics.

• Develop GenAI modular content.

• Lead vendor and agency relationships for creative and digital content development.

• Work closely with cross-functional teams (Global Marketing, Patient Marketing, Product Strategy, Corporate Communications, Global Marketing, Digital, and GTMC) to ensure brand strategy, customer engagement strategies, and the future vision are effectively aligned.

• Lead the digital deployment of modular content, develop content calendars aligned with key launch milestones, and manage performance metrics.

• Oversee budget management and agency/vendor partnerships for digital initiatives within the team.

About you

Qualifications:

• Degree in marketing, business, technology, or life sciences.

• Pharma launch experience required.

• Digital marketing experience required.

• 7-10 years of marketing experience within pharma or work within healthcare media/digital agencies.

• Successful track record of strategic decision making, innovation, problem-solving and navigating uncharted territory without clear precedent.

• Experience working within large scale and complex multidisciplinary teams, and proven ability of influencing without authority.

• Insights & analytics experience, preferably in cross-functional leadership roles.

• Demonstrated expertise in account/HCP omnichannel marketing strategy.

• Ability to travel - 33% within t