Product Marketing Manager

Founded in 2018 and already valued at over $8 billion, Fireblocks is a SaaS platform that helps companies to create innovative products on the blockchain and manage day-to-day crypto operations. Fireblocks is trusted by some of the largest financial institutions, banks, globally-recognized brands, and Web3 companies in the world, including BNY Mellon, BNP Paribas, ANZ Bank, Revolut, and thousands more, to securely scale digital asset operations through the Fireblocks Network and MPC-based wallet infrastructure. We have offices in New York, London, Tel Aviv, and Singapore, and we are continuing to expand our teams to reach new customers globally.

Fireblocks is on a mission to enable every business in the world to securely and easily support digital assets and cryptocurrencies. Today, over 1500 customers rely on the Fireblocks platform to store, transfer and issue digital assets – and we’re just getting started.

Fireblocks is an enterprise-grade platform delivering a secure infrastructure for moving, storing, and issuing digital assets & cryptocurrencies. Here at Fireblocks, we enable financial institutions to securely build, run and scale digital asset operations through the Fireblocks Network and MPC-based Wallet Infrastructure. 

Our mission is simple: Enable every business to easily and securely support digital assets & cryptocurrencies. Come join us as we Secure. Simplify. Scale

What you’ll do:

We are looking for an experienced Product Marketer Manager to help Fireblocks create impactful go-to-market strategies, drive product launches, and bring the customer voice into our product positioning and roadmap.

A key focus will be creating product collateral that clearly communicates the value of Fireblocks’ products and services.

Responsibilities:

• Partner with the Product team to develop impactful product positioning that makes the feature’s value and differentiators obvious to the target market 
• Develop product go-to-market strategies and collaborate with the Marketing team to deliver launches that generate product awareness, generate leads, and drive platform adoption
• Create compelling enablement materials for your customer segment and product areas that accelerates the sales cycle
• Work alongside Product and Sales to bring the voice of the customer and market into the product roadmap
• Effectively communicate product enhancements and updates to customers that drive adoption and awareness
• Create segment and buyer persona specific product messaging that speaks to the challenges and jobs-to-be-done
• Identify and build ideal customer profiles to guide product, sales, marketing, and business strategy
• Build effective customer stories and publish case studies that highlight how our customers have succeeded with Fireblocks

Minimum Requirements

Who you are:

• Ambitious - Highly driven self-starter that is unafraid of building marketing strategies and produce collateral with limited guidance.
• A keen observer - You are constantly learning from our customers and are eager to listen to sales calls, perform customer interviews, and keep your ear to the market. You operate with an open mindset and are constantly challenging and validating your own assumptions. 
• Balance strategy and execution - A strategy-oriented individual who can work with technical and non-technical teams to help them understand and create marketing strategies. You are also able to project manage and execute on highly tactical deliverables.
• A team player - Cross-functional team player who excels working with marketing, product, and sales colleagues. You can effectively drive collaboration between different departments and geographies. 
• Passionate about technology - A passion and a willingness to learn about new technologies including cryptography, blockchain, digital asset security, DeFi, Web3, and tokenization.
• Effective communicator - Excellent oral, written, and visual communicator with experience turning complex topics like cryptography and cybersecurity into understandable and informative content.
• Organized - You are able to manage highly interdependent, complex projects and keep various work streams on track.

Minimum Requirements:

• 5+ years experience in product marketing or closely related areas in a B2B setting
• At least 3+ years specifically in marketing or go-to-market experience
• Experience working directly with Product and Development teams throughout the product lifecycle

Preferred Qualifications:

• Product marketing experience with