Product Manager, Coronary Therapy Spain

Locations: based in the area of Madrid, on a hybrid working schedule (3 days/week in the office + 2 days/week working from home)
Travel: ~25–35% (local / cluster)

 

Deadline for applications: February 3rd, 2026.

 

About the Role:

We are hiring a Product Manager for Spain to drive growth of our Interventional Cardiology franchise of Coronary Therapy at country level. This role combines strategic marketing, strong cross-functional execution, and hands-on commercial enablement.

You will own the local marketing plan and budget, lead product launches, coordinate tender activities, drive the capital equipment process, and ensure omni-channel campaigns are embedded into real commercial execution. You will work closely with Sales, Product Specialists, the Tender Department, Engineers, and Cluster/EMEA Marketing to ensure strong implementation discipline and measurable impact.

In this role you will be responsible for:

Local Marketing Strategy & Execution

• Define and drive the local marketing strategy aligned with country commercial leadership and cluster/EMEA strategy.
• Develop, execute, and follow up on the local Franchise Marketing Plan and Marketing Budget.
• Translate market and customer insights into actionable initiatives.
• Design local customer journeys aligned with franchise priorities.
• Track KPIs, ensure execution discipline, and drive corrective actions when performance is off-track.

Market, Customer & Competitive Analysis

• Lead local market and competitive analysis to identify growth opportunities, threats, and portfolio gaps.
• Monitor market trends, customer needs, competitor activities, pricing, and tender dynamics.
• Generate actionable customer and market insights to guide local strategy, positioning, and prioritization.
• Translate data and insights into clear strategic recommendations for country leadership and cluster marketing.

Product Launch Excellence

• Lead flawless local product launches in coordination with cluster/EMEA marketing.
• Equip Sales and Product Specialists with positioning, value propositions, and selling tools.
• Localize messaging and promotional materials.

Tender Management & Coordination

• Own and coordinate local tender support activities.
• Work closely with the Tender Department, Product Specialists, and Sales to ensure tenders are accurate, competitive, compliant, and submitted on time.
• Provide product positioning, competitive input, and post-tender follow-up.

Capital Equipment Process Leadership

• Lead the local capital equipment process.
• Coordinate with Engineers and Sales Teams to qualify opportunities.

Omni-Channel & Digital Marketing

• Work closely with the Omni-Channel / Digital team to embed campaigns into the local plan and develop local ones when needed.
• Ensure campaigns are localized and implemented by the commercial team.
• Track performance and adoption of digital initiatives.

Stakeholder & KOL Management

• Act as a cross-functional orchestrator across Sales, Product Specialists, Tender, Engineers, and Marketing.
• Manage key local stakeholders and KOL relationships with Sales.
• Support education programs and reference site development.

 

What are we looking for in you:

• Degree in Business, Marketing, or related field; Master’s preferred.
• Around 2-3 years’ experience in marketing, product management, or equivalent commercial role.
• Experience in medical devices and/or pharmaceuticals required; Cardiology and Coronary Therapy experiences are strongly preferred.
• Good understanding of digital transformation and customer experience.
• Strong business acumen and long-term planning capability.
• Solid understanding of clinical and scientific topics.
• Strong