Franchise Digital Marketing Specialist

The primary objective of the Digital Marketing Specialist is to support new and existing BELFOR Franchise Group franchisees in local marketing efforts to improve their online presence, attract customers, and grow their business. The candidate must have direct hands-on digital marketing experience including website support, search-engine optimization, Google Ads management and reporting combined with strong communications skills and customer service. This is an in office position in Ann Arbor, MI. 

 

PRIMARY RESPONSIBILITIES:

• Speak with clients at least once a month to report on performance, identify their business and local marketing needs and help generate leads to grow sales
• Work closely with brand and marketing teams to report on franchisee performance, discuss challenges/opportunities and remain aligned on priorities
• Oversee Google Business Profile and Facebook Business Pages
• Launch and optimize paid ad campaigns through Google and Facebook
• Perform regular website audits and implement SEO tactics to continually improve traffic and organic rankings
• WordPress editing and landing page creation
• Write and edit concise copy
• Manage client budgets for monthly PPC ad spend
• Prepare and present monthly KPI reports analyzing SEO and PPC ad performance for each client
• Advise and implement changes to websites and campaigns as requested by clients
• Coach franchise owners on what they can do to improve their digital presence
• Work with third-party partners and tools related to digital marketing
• Build a strong, personal relationship with each client to educate them on the support they are receiving

 

OTHER RESPONSIBILITIES

• Meet regularly with department manager to address client needs and provide campaign overview
• Meet monthly with department manager, brand team and marketing team to determine the best ways to support the network, including attending calls with Business Coaches and franchisees when needed
• Increase SEO knowledge and skills by reviewing suggested SEO training including videos, articles, and live coaching
• Work with outside service providers to ensure their performance and support meet or exceed expectations and suggest changes/improvements as appropriate
• Complete regular reports and checklists detailing work done for each client as specified by the department manager
• Field and resolve customer service calls from prospective clients
• Keep records of activity daily and complete request logs and reports including:
  • Regular client contact made via email and phone calls.
  • Maintain SEO and directory checklists through Yext and other services
  • Complete social media checklists for page optimization
  • Monthly content production report for each client
  • Dashboard reports maintained
• Be knowledgeable and apply best practices for SEO platforms
• Proactively communicate and work with clients to ensure they are getting the most out of our online marketing efforts
• Be knowledgeable about common issues and questions regarding supported websites, systems, and online marketing
• Work with clients to create new, unique content for monthly blog posts
• Create and distribute social media content as needed

 

EXPERIENCE:

• Bachelor's degree preferred
• 2+ years digital marketing experience
• Preference for Google Ads and Analytics Certified
• Experience in WordPress editing and optimization -- HTML is a plus
• Knowledge of SEO and digital marketing concepts
• Experience in data reporting and presentation
• Familiarity with Facebook Business Ads
• Organization and administrative experience in office environments
• Proficiency with Microsoft Excel and other office software
• Experience in customer service and resolving complicated issues

 

SKILLS / OTHER PERSONAL ATTRIBUTES REQUIRED:

• Self-motivated and comfortable with video call meetings
• Customer service-oriented with strong communication ski