Marketing Campaigns Manager, Enterprise

Role Details

• Location: [Hybrid - San Francisco, CA] This role is based 2 days per week out of our San Francisco, HQ and is not eligible for full-time remote work. 
• Compensation: The annual salary range for this role is $131,000-146,000, in addition to equity & benefits.

The range displayed on this job posting reflects the minimum and maximum compensation. Factors including location, level, job-related knowledge, skills, and experience will determine compensation.

About Gem

Gem is the only AI-first all-in-one recruiting platform. Over 1,000 industry leaders including Anthropic, Reddit, Figma, Zillow, Robinhood, and Doordash trust Gem to fuel their growth and recognize Gem as one of the highest-satisfaction products on G2 with a 4.8/5.0 rating. The company has raised $148M from renown investors including Accel, Greylock, ICONIQ, Sapphire, and Meritech.
With Gem, you can experience the power of a truly connected recruiting platform — one consistent interface, unified data, smarter AI recommendations, and simplified permissions. Our customers achieve remarkable results:

• Cut costs through consolidation: Replace your scattered recruiting tools with one AI-powered platform for ATS, CRM, sourcing, scheduling, and analytics. Reduce spend on expensive sources of talent and eliminate redundant point solutions.
• Maximize recruiter productivity: Get up to 5x efficiency gains with AI built into every workflow — from sourcing talent and reviewing applications to scheduling interviews and managing candidates. With all products working better together, recruiters spend less time switching systems and more time building relationships.
• Unlock data-driven recruiting: Get access to analytics across the recruiting funnel without complex BI tools. From pipeline metrics to hiring forecasts, Gem helps you make data-driven decisions and demonstrate impact.
• Use AI that actually works: Get better results from AI that learns from all your recruiting data. With insight into every candidate touchpoint and interaction, Gem AI makes smarter decisions about who to engage and how.
• Work with software built for recruiters: Use a platform designed around how recruiters actually work, not a collection of technical features. Quick implementation, intuitive workflows, and clear analytics make Gem the solution teams actually use and trust.

Just as we strive to help our customers find great talent, we also invest in our own people and culture. We are proud of the culture we’ve built and have recently been recognized as: 

• Forbes America's Best Startup Employers 2024
• Great Place to Work Certified, 2024 - And we landed at number #13!
• Fortune Best Workplaces for Millennials, 2023

The Team & Role 

We're looking for an Enterprise Campaign Manager who gets fired up about turning marketing activities into closed-won enterprise deals. You'll own the end-to-end campaign strategy and execution for our enterprise segment, working hand-in-hand with sales to drive sales opportunities and pipeline.
This isn't a "set it and forget it" role. You'll be in the trenches with AEs, constantly optimizing campaigns based on what's actually attracting interest and moving deals forward. You thrive on the challenge of long sales cycles and celebrate just as hard when your campaign finally helps close that whale account after months of nurturing.

What You’ll Do Day-to-Day:

• Partner with Head of Demand Generation and marketing leadership to design and execute multi-channel ABM campaigns targeting enterprise accounts
• Partner with enterprise AEs to understand deal dynamics and create campaigns that help them attract and engage interested buyers
• Execute targeted campaigns to drive the right enterprise prospects to interact with Gem 
• Create sales-specific assets and plays that AEs actually use and value
• Work with event team to maximize enterprise attendance and ensure seamless pre- and post-event follow-ups
• Constantly test new and creative mediums, offers, and channels - but always data-driven
• Document learnings and scale what works across the enterprise segment

About You:

• Experience from 3-5 years working at successful B2B SaaS startups in the 50-500 employee range
• You understand the