Product Marketing Director, GRC

Workiva is the trusted data platform for the modern CFO. Our AI-powered platform unifies finance, risk, and sustainability on a single, secure foundation—so leaders can trust their numbers, see emerging risks sooner, and act with speed in a complex world.

At Workiva, you’ll bring technology to market that executives, boards, and regulators depend on. If you’re energized by meaningful problems, inspired by smart, collaborative teammates, and motivated to help the world’s most complex organizations lead with trust and clarity, come join us!

Position Overview

Governance, risk, and compliance are boardroom imperatives. Regulatory complexity is accelerating and the organizations that win are those that can move fast, report with confidence, and connect risk insight to real business action.

We’re looking for a strategic, collaborative Product Marketing Director, GRC to define and own the go-to-market strategy for Workiva’s GRC solutions. In this strategic individual contributor role, you will sit at the intersection of product innovation, competitive strategy, and revenue growth—translating complex platform capabilities into compelling narratives that resonate with risk leaders, compliance officers, internal auditors, and the C-suite.

What You’ll Do

Define and Own the Market Narrative

• Build clear, differentiated messaging and positioning that shows how Workiva solves real problems for buyers within GRC

• Turn complex product capabilities into simple, compelling stories for senior executives and practitioners

• Guide consistent messaging across campaigns, events, and executive communications

Drive Go-to-Market Excellence

• Own the GTM strategy end to end, from launch planning through revenue impact

• Partner with Competitive Intelligence to build battlecards and sales tools that help reps win deals

• Create and maintain sales assets and enablement materials—including first-call decks, solution content decks, data sheets, and sales plays

• Author and review content for campaigns, webinars, events, and demand generation programs

• Equip field teams with the training, content, and insights they need to shorten deal cycles 

Be the Voice of the GRC Market

• Bring customer and competitive insights back into the business to shape strategy and global product direction

• Understand why we’re winning and losing; work across Product, Sales, and Marketing to address gaps

• Engage directly with customers, prospects, and industry leaders through events, webinars, and thought leadership

• Spot regulatory and market shifts early and position the organization ahead of them

What You’ll Need

Minimum Qualifications

• 10+ years of experience in B2B product marketing or related functions in the SaaS industry

• Undergraduate degree in marketing or related field

Preferred Qualifications

• GRC Experience: Direct experience marketing risk, audit, or compliance solutions, with a strong grasp of buyer personas and competitive dynamics

• Market Knowledge: Familiarity with regulatory environments and experience running GTM across multiple countries

• Storytelling: Can make complex, technical products easy to understand for both executives and practitioners

• Cross-Functional Influence: Proven ability to align leaders across Sales, Product, Enablement, and Customer Success behind a shared plan

• Customer Focus: Track record of turning buyer and market insight into positioning that wins

• AI Fluency: Uses AI tools regularly to work faster and sharpen strategy

Travel Requirements & Working Conditions

• Up to 25% travel for customer engagements, field events, and internal meetings

• Reliable internet access for any period working remotely and not in a Workiva office

How You’ll Be Rewarded

✅ Salary range in the US: $154,000.00 - $250,000.00

✅ A discretionary bonus typically paid annually

✅ Restricted Stock Units granted at time of hire

✅ 401(k) match and comprehensive employee benefits package

The salary range represents the low and high end of the salary range for this jo