Brand Manager

Location(s):

Romania

City/Cities:

Bucharest

Travel Required:

Relocation Provided:

Job Posting End Date:

February 15, 2025

Shift:

Job Description Summary:

As a business, The Coca-Cola Company is constantly evolving – we develop new products, acquire great brands and pioneer new ways of doing things. Working here is more than working for the global beverage leader, it’s an opportunity to be a part of something that can positively impact the world.   

 

What You’ll Do for Us  

• Ensure alignment of local brands strategies with overall Company strategy to drive profitable growth and managing local brand P&L.  

• Work with Operating Unit category team to develop mid-term (2-3 years) growth strategy and annual local brand plans ensuring consideration of local brand positioning and insights.  

• Partner with other brand managers and Operating Unit category teams to find communalities with other local brands to define and develop common plans and executions. 

• Manage local brand and project performance through data analysis by converting KPI’s and findings into specific insights and actions that add value to the business.  

• Manage program budgets and timelines to drive flawless execution of the plan, hitting all system milestones on time and within budget.  

• Illuminate the local brands potential and strategy to inspire key customers and bottlers to drive support and commercial acceleration of brands in key markets and channels.  

• Ensures an optimal implementation and amplification of the brand programs, with consumers and shoppers, in close collaboration with our bottling partner. 

• Leverage partnerships, both internally and externally to impact brand market share, while optimizing efficiency. 

• Execute strong financial and operational system/partner routines. 

 

Qualifications & Requirements 

• Bachelor’s Degree in Marketing, Communication, Strategic Management and/or Business  

• 3+ years of relevant work experience in brand management 

• Experience with Nielsen or IRI, Bases and other quantitative research tools and a passion for understanding consumer behavior. 

• Knowledge of procedures and media used to drive increased volume and brand equity. 

• Knowledge of and ability to apply basic marketing concepts (e.g. brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives and strategies, consumer segmentation) used in the development of marketing plans. 

• Ability to manage an