Senior Brand Development & Experience Manager - Toll House

 

Foods people love. Brands people trust. And a career that nourishes your future like no other.

 

If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

 

We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

 

This position is not eligible for Visa Sponsorship.

 

 

As a Senior Brand Experience and Development Manager you are responsible for developing the strategy (<18 months) and executing annual commercialization plans to deliver profitable growth and key near-term operations for Toll House. In this role, you leverage actionable insights to drive end-to-end optimization, identify and drive innovation, lead communications, and unlock consumer & customer value. In collaboration with cross-functional teams including Sales, Operations, and Finance will ensure executional excellence of our annual business plans. 

 

KEY RESPONSIBILITIES:

Consumer & Customer Intimacy 

• Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioral drivers of the brand’s consumer through data and research 
• Understand, validate and/or develop the consumer’s hidden universal truths to drive relevant communications  
• Analyzes data and synthesizes learning into insights to optimize plan and commercial investment decisions to deliver business results 
• Experience leveraging data and trends to generate insights and transforming them into marketing innovation, brand building (communications) and retail programs 

Business Planning 

• P&L ownership to ensure that key business KPI’s are met—revenue, profit, market share and brand health. 
• Lead the monthly operating process to deliver business performance and ensure accurate forecasting to mitigate supply challenges as well as key demand fluctuations. Track sales, consumption, and consumer trends to identify gaps / opportunities 
• Project end to end impact of business plan and prepare cross-functional teams to deliver (procurement, T&P, ensure supply, etc.) 
• Manage brand’s consumer marketing budget and demonstrate efficient and effective investment approach 
• Lead the development of strategic revenue management strategies to drive long-term profitable growth for the business including pricing, promo, and price pack architecture (PPA) 
• Manufacturing & distribution capabilities / Long Term Sourcing & Procurement Strategy 
• Strategically chart a course for the category, portfolio, and brand using data-driven decision-making; uses the various business planning cycles to build compelling stories to rally internal teams and customers; prioritized rewarding sensorial experience like superior taste, alluring packaging, and breakthrough communications 
• Explore and incorporate new approaches to brand innovation in the brand’s innovation strategy including licensing agreements and strategic partnership 

Brand and Product Experience 

• Works with the internal teams and external creative / media agencies to develop marketing strategies and plans that increase awareness, penetration and / or purchase frequency 
• Identifies optimal engagement strategy and campaign structure to reach consumers when and where they are most receptive 
• Strong understanding of brand foundational tools and ensures the cultural relevance of the brand’s identity, essence, and activations across all touchpoints 
• Activate brand’s nutrition health and wellness proposition in consumer communication 
• Works to produce continuous growth out of total demand generation dollars; manages brand’s consumer marketing budget and demonstrate efficient and effective investment approach  
• Management of budget, as well as evaluate share, sales and profit for the brand  
• Support packaging changes due to product, graphic and/or formula changes 
• Within the context of the division's Innovation / Renovat