Jobs and Careers

Retention Marketing Manager (Lifecycle Growth)

Mimeo

UKRemotefull_timeVerifiedPosted 2 Jun 2026

💰 $120,000/yr($110,000/yr – $120,000/yr)

About the role

Retention Marketing Manager (Lifecycle Growth)

Application Deadline: 26 June 2026

Department: Marketing (Mimeo Photos)

Employment Type: Full Time

Location: Various

Reporting To: GM Mimeo photos

Compensation: $110,000 - $120,000 / year

Description

This role owns customer retention and lifecycle growth for Mimeo Photos, a global direct-to-consumer business focused on turning life’s most meaningful moments into premium printed keepsakes. We'd love to have you onsite in New York, Memphis, Cambridgeshire (UK), or Berlin (Germany), though fully remote is equally welcome.

You will be responsible for converting new customers into repeat buyers, increasing purchase frequency, and growing customer lifetime value. This is a high-impact role that sits at the intersection of marketing, product, and data.

Our customers purchase around key life moments such as holidays, travel, family milestones, and events. Success in this role requires understanding those moments and delivering the right message at the right time to drive action.

This is a hands-on role with clear ownership. You will execute campaigns directly while also building the strategy that drives long-term retention and revenue growth.

Key Responsibilities

Lifecycle Strategy & Programs

Own end-to-end lifecycle marketing across email, push, and emerging channels
Build and optimize core lifecycle programs:
- Onboarding and activation
- Cart and project abandonment
- First-to-second purchase conversion
- Repeat purchase and winback
Develop occasion-based and behavioral campaigns tied to real customer moments

Own day-to-day execution in CRM platforms (HubSpot or similar)
Build, launch, and manage campaigns end-to-end
Continuously improve workflows, triggers, and automation
Move quickly by shipping campaigns, learning from results, and iterating

Create and evolve customer segments based on behavior and purchase history
Identify high-value and at-risk audiences
Improve targeting through data-driven personalization

Partner closely with Product to embed lifecycle triggers into the customer experience
Leverage behavioral signals such as project creation, editing activity, and order history
Help shape product experiences that drive activation and conversion

Work closely with Performance Marketing to connect acquisition and retention
Improve conversion from first purchase to repeat purchase
Align messaging and offers across the full funnel

Own and improve key metrics:
- First-to-second purchase rate
- Repeat purchase rate
- Revenue from returning customers
Identify drop-off points across the customer journey and take action
Run structured A/B testing across messaging, timing, and offers
Scale what works

Use AI tools to generate and test content at scale
Increase speed and efficiency through automation
Explore predictive approaches to timing, targeting, and engagement

Skills Knowledge & Expertise

Experience

4–7 years in lifecycle marketing, retention marketing, or CRM roles
Experience in direct-to-consumer or e-commerce environments
Hands-on experience executing campaigns in CRM platforms

Strong understanding of customer behavior and retention dynamics
Ability to use data to prioritize and make decisions
Experience with A/B testing and optimization
Comfortable owning both strategy and execution

Mindset

Bias toward action and iteration
High ownership and accountability
Interest in modern marketing tools, AI, and automation
Ability to balance analytical thinking with creative judgment

Creative Judgment

You have strong taste and understand how to craft messaging that resonates emotionally while maintaining a premium brand experience.

What Success Looks Like

90 Days: Core lifecycle flows rebuilt and actively improving performance
6 Months: Measurable lift in repeat purchase behavior and engagement
12 Months: Lifecycle becomes a meaningful driver of revenue and customer growth

Why This Role Matters

Rete